LINE vs. KakaoTalk (Jessy vs. Sarah?)

Kapamilya stars Jessy Mendiola and Sarah Geronimo are pitted against each other in local showbiz as both are being linked to Matteo Guidicelli. It does look like the rivalry has extended to their endorsements of competing instant messaging apps.  Sarah has just been launched as KakaoTalk‘s endorser in the Philippines while Jessy and Matteo are brand ambassadors for Line.

Check out their TVCs and the striking resemblance between their stickers and emoticons here.

Line’s Jessy Mendiola stickers vs. KakaoTalk’s Sarah Geronimo emoticons