Innovation and tech giant Samsung Philippines recently launched an enhanced way for us to enjoy our television experience with the QLED TV, a quantum dot-based LCD unit which promises close to real life viewing of images and videos.

Samsung partnered with award-winning director Paul Soriano for QLED TV’s launch event.  “As a director, I’m very particular about the way the audience experiences my films, and picture quality is a huge component,” says Paul. “A good TV with good picture quality assures me that my viewers will be immersed in the story, allowing me to get my message across in the best way possible.”

The QLED TV introduces various novel technology such as 100% color volume, Quantum Dot (excellent hues), and the Precision Black which reduces glare and light reflection on the surface.

“As a director, Paul is the ideal partner in spreading our message across when it comes to QLED TV’s picture quality,” says Chad Sotelo, Samsung Marketing Director. “Paul goes the extra mile in making sure that his audience gets a one-of-a-kind viewing experience, and with the QLED TV, it is our aim to do the same. We are honored to have him onboard this campaign.”

Paul Soriano with Samsung executives (from left) Marketing Manager for AV Niki Rojas, Marketing Head for Consumer Electronics Dan Torres, Head of PR Barbie Ocampo, Product Marketing Head for AV Jun Guevara, and Marketing Director Chad Sotelo

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