With the launch of the limited edition Red Ribbon Valentine’s Black Forest Cake, the country’s well-loved bakeshop also gave guests a grand surprise as they introduced their newest endorser – Kapamilya heartthrob and The General’s Daughter star Paulo Avelino.

The talented film and TV actor, fondly dubbed as everyone’s ‘Internet Boyfriend’, is set to make the season of romance extra sweet as he shares love straight from the heart with the Red Ribbon Valentine’s Black Forest in a new, swoon-worthy made-for-digital video.

“At Red Ribbon, it’s always been about making celebrations more special for our customers and Valentine’s Day is definitely no exception. This is why we’ve pulled out all the stops this love month – reimagining a timeless cake favorite that we’ve fallen in love with again and again, and having a new endorser to help us send across all media touchpoints our message of love,shared Kent Mariano, Red Ribbon Marketing Head.

The new Red Ribbon Valentine Black Forest which will be available from February 13 to 15. There’s also more in store this love month so stay tuned on the official Red Ribbon Bakeshop Facebook page.

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Red Ribbon President Zinnia Rivera welcomes guests to the launch of the limited edition Red Ribbon’s Valentine Black Forest and teases attendees about their new mystery endorser.

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It was a night filled with music and romance as Dane Hipolito crooned beautiful love songs at the launch event of the Red Ribbon Valentine Black Forest.  

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Red Ribbon Marketing Head Kent Mariano shares his excitement in bringing back the limited edition Red Ribbon Valentine Cake and introducing Red Ribbon’s newest endorser, Paulo Avelino.

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So, Paulo already appeared in a 2008 Red Ribbon TVC! 🙂
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Red Ribbon President Zinnia Rivera and Red Ribbon Marketing Head Kent Mariano welcome Paulo Avelino to the Red Ribbon family.

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Paulo Avelino plays the Bachelor Game and asks attendees sweet and romantic questions at the special media event.

WATCH:

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New Red Ribbon endorser, Paulo Avelino, surprises winner of the Bachelor Game with the limited edition Red Ribbon Valentine Black Forest at the special media launch.

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A lucky media attendee was treated to a sweet display of affection as Red Ribbon’s new endorser, Paulo Avelino, serenaded and surprised her with the delectable Red Ribbon Valentine Black Forest.

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TV and film actor, Paulo Avelino, is set to make the love month extra sweet as the endorser of the Red Ribbon Valentine Black Forest.

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Red Ribbon makes celebrations sweeter and more special with their line of masterfully-crafted Cake Creations, enjoyed by their dashing new endorser – Paulo Avelino.  

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