ABS-CBN recognized as one of the PH’s Leading Video Entertainment Brands
ABS-CBN has once again proven its strength in the Philippine media landscape by securing a spot as one of the top video entertainment brands in the country. The company emerged victorious as the sole Philippine media entity to clinch an award in the video entertainment category at the prestigious 2024 Kantar BrandZ Most Valuable Philippine Brands ceremony.
[2nd female from the right] ABS-CBN head of Content Research Diorella Agoncillo at the Kantar BrandZ 2024 Most Valuable Philippine Brands awarding ceremony
The recognition highlights ABS-CBN’s remarkable ability to connect with audiences despite the absence of a traditional free TV channel. The award organizers emphasized how ABS-CBN’s successful shift to online platforms has enabled the company to maintain its accessibility and provide viewers with the flexibility to enjoy its content on various devices, whenever and wherever they want.
Kantar BrandZ, a highly regarded annual report, provides valuable insights into brand valuations and leverages research from the world’s most comprehensive brand equity database. The report incorporates over 4 million consumer interviews and covers an impressive 21,000 brands across 532 categories in 54 markets. This makes Kantar BrandZ the largest consumer-centric source of brand equity information, which also forms the foundation for the company’s brand evaluation method.
This year’s Philippine BrandZ report honored the most valuable Philippine brands across diverse sectors, including Payment Networks, Dairy, Video Entertainment, and Fast Food. The ranking of brands was determined by their Demand Power index, a metric that gauges consumer demand for a brand and serves as a predictor of its potential market share, solely based on consumer perceptions.
