Acer maintains lead in Philippine consumer and gaming notebook markets
New data from GfK indicates that Acer held the top position in the Philippines for both consumer and gaming notebooks throughout 2024. The company achieved an overall market share of 35.7%. Specifically, Acer commanded 34.2% of the consumer notebook market and a significant 40.6% of the gaming notebook segment. This signifies that Acer notebooks account for a substantial portion of all laptops used in the Philippines.
Factors Behind the Success
Several elements contributed to Acer’s strong performance. The company’s focus on providing products with excellent value for money proved attractive to buyers. Furthermore, Acer’s wide network of sales outlets across the country made its products readily accessible. Clever and well-executed marketing efforts also played a crucial role in driving sales. Acer’s ability to quickly respond to new technological developments and its collaborations with popular figures like SB19 and G22 proved effective in connecting with younger consumers.
Strength in Gaming
Acer also maintained its dominant position in the gaming notebook category with its Predator Gaming line. The brand has consistently supported the growth of esports through initiatives such as the Asia Pacific Predator League.
According to Sue Ong-Lim, Acer Philippines Managing Director, “These efforts have fostered a stronger connection with our customers, leading to increased recognition and confidence in Acer and our offerings. Looking ahead to 2025 and beyond, our customers can anticipate even better products and services from us.”
Wide Availability
Acer’s widespread presence throughout the Philippines is another key factor in its success. Customers can find Acer products at dedicated Acer Concept Stores as well as through authorized retailers. For added convenience, Acer products are also available for purchase online via the official Acer online store, Lazada, and Shopee.
For more details, please visit Acer’s official social media channels: Facebook (@acerPH), Instagram (@acerph), Twitter (@acerphils), or the official website www.acer.com.
