Comedy Concert Queen and Kapuso star Ai Ai Delas Alas renewed her contract with popular shawarma brand Pitalicious. The company was established in 2012 with the name Pitalicious Food Carts by couple Bryan and Gillian Ann Francisco.

The first successful company-owned branch is in Market Place at Mandaluyong City. The branches at St. Francis Square at Julia Vargas Avenue, Ortigas and in Star City located at CCP, Pasay City soon followed.

The company is still growing and continuing to open more branches. The company was registered in SEC in 2015 and was formed into corporation with the name PITALICIOUS FRANCHISING CORPORATION. The business had with it the purpose of expansion by offering franchising to prospective clients.

Presently, Ms. Aiai de las Alas is the official product endorser.

Edge over competitors:

  • On-the-spot grilling

  • Homemade marination of beef and pita

  • Open communication for suggestion and feedback

  • Affordable prices with quality taste to serve all ages


104 branches nationwide (as  of October 1)

For interested franchisees, what’s in it for you?

  • Use of Trade Name

  • Operation Manual/ Company System

  • Our company will train your crew for the basic operation of your branch

  • Our company will train you to operate your business including basic inventory

  • Franchise Marketing Manager will monitor and discuss your Business Review on a quarterly basis

  • Audit Staff from our company will conduct a spot audit to your store to prevent pilferage.

  • Celebrity endorser for our marketing mileage


  • Guaranteed Return of Investment (ROI)

  • Top of the line blend of shawarma

  • Active participation in events and activities for brand recall

  • Strong brand ambassador



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