In a market filled with quick refreshment options, one homegrown brand is doubling down on what truly matters: real ingredients and genuine Filipino identity. Fruitas Holdings, Inc. is stepping forward with a campaign that brings its core promise into sharper focus—honest, fruit-based drinks made for everyday Filipinos.
With more than 850 stores across the country, the company has unveiled its latest campaign, “Fruitas For Real: Real Fruits, Real Fresh, Real Pinoy,” together with its newest brand ambassador, Alden Richards.
Rooted in authenticity
The campaign emphasizes Fruitas’ dedication to serving beverages made from real fruits, prepared fresh, and proudly crafted by Filipinos. It reinforces the brand’s long-standing promise: no shortcuts, just honest refreshment.
Alden Richards as the face of the brand
The choice of Alden Richards reflects a clear alignment in values. Known for his grounded personality and strong connection with fans, he represents the same authenticity that Fruitas aims to deliver.
Beyond entertainment, Alden has also embraced a healthier lifestyle, taking on activities like cycling and triathlon training. This shift naturally complements Fruitas’ focus on real, fruit-based drinks.
According to company founder and CEO Lester Yu, Alden embodies what the brand stands for—someone genuine, approachable, and proudly Filipino, making him an ideal partner for the campaign.
What “Fruitas For Real” stands for
The campaign revolves around three simple but meaningful ideas: real fruits, real freshness, and real Filipino pride.
Fruitas continues to highlight its use of 100% real fruit ingredients in crowd favorites like fresh buko juice and mango shakes. Each drink is prepared on-site to maintain quality and freshness, while also celebrating local flavors and supporting Filipino communities.
New items on the menu
Alongside the campaign launch, Fruitas is rolling out new products designed to match modern tastes:
- Mango Acai Berry Shake
- Strawberry Acai Berry Shake
- Buko Pandan (750ml tub) – ₱350
- Buko Monggo Ice Pops – starting at ₱20
Staying accessible and relevant
Despite expanding its offerings, Fruitas keeps affordability in mind. Fresh fruit shakes start at ₱99, while fresh juices begin at ₱75—making better drink choices accessible to more Filipinos.
After more than 20 years in the industry, Fruitas continues to grow with its customers while staying grounded in its original mission: delivering real fruit drinks with real freshness, backed by genuine Filipino pride.
