Beko Philippines is embarking on a new chapter in their endeavor to introduce the European brand to Filipino customers and promote a sustainable lifestyle. As they mark their third year of operations, Beko declares its ambitious objective of becoming the top European brand in the Philippine market within the next five years.

“We are delighted to host this trade launch for our dealers and stakeholders, where we proudly announce that Beko will elevate its presence as a stronger and more impressive brand in the Philippines in 2023 and beyond,” expressed Gürhan Günal, Beko’s country director in the Philippines. He also unveiled the company’s strategic plans for business development, encompassing EXPAND, GROW, LEAD, CONNECTIVITY, and SUSTAINABILITY in the Philippine market. The brand’s flagship technologies were showcased during the anniversary trade launch, held at the Grand Ballroom of Marriott Hotel Manila.

This is why, this year, Beko aims to expand its distribution to other retail channels, making its products available in additional appliance stores nationwide. To enhance brand awareness and visibility, they have also announced the renewal of their brand ambassadorship with Judy Ann Santos-Agoncillo, along with increased investments in digital and traditional media. As a leading manufacturer of home appliances, Beko advocates the Live Like a Pro lifestyle, inspiring Filipinos to embrace a more convenient way of living through their European-style product lines. It is worth mentioning that Beko Pilipinas Corporation exclusively distributes Hitachi Major Domestic Appliances as part of their brand portfolio. Beko appliances are designed to be smart, relevant, and provide seamless support for Filipino families. With the HomeWhiz function, users can easily connect their Beko appliances to their smartphones.

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Beko Trade Launch 2023 PR Photos – 14

In line with Beko’s global sustainability initiatives, Beko Philippines has announced a partnership with Plastic Credit Exchange. This partnership aligns with the principles of the Extended Producer Responsibility Law, which holds companies accountable for the plastic packaging they use throughout the life cycle of their products. Plastic Credit Exchange operates within a global ecosystem of carefully vetted partners who recover, process, and recycle plastic waste. Through their programs, they aim to improve livelihoods, amplify social impact, and reduce the flow of plastic pollution into nature.

Trade launch showcasing hero technologies

As Beko marked its third year in the Philippines, the appliance brand held a grand trade launch for its dealers at the Marriott Hotel Grand Ballroom with the theme “Empowered to Live Like A Pro.”

During the whole-day event, guests, including media and dealers, got to experience Beko’s range of appliances. They also got tips from a chef and an interior designer on how to manage their homes like a pro.

Beko Executives (L-R – Rolixus Kho Yute, Product Certification Specialist of Beko Philippines, Rebecca Aguilar, Product Marketing Senior Specialist of Beko Philippines, Ghie Papa, Brand Marketing Communications Specialist of Beko Philippines, Gurhan Gunal, Country Manager of Philippines, Nattinee Techanungnirun, Beko APAC Marketing Director, Panninuch Suwanaroek, Beko APAC Senior Lead Marketing Communications, Dyeun Zapanta, Marketing Head of Beko Philippines)

Beko Philippines showcased its hero technologies, such as HarvestFresh, ProSmart Inverter Technology, Steam Cure, Hygiene+,  AeroPerfect TM and many others. These technologies help you live like a pro. Among the products displayed that day were cookers. The HII64205F2MT  is a 60x50cm built-in induction hob with four Cooking Zones and two 2 Flexizone, nine cooking levels and a glass burner plate. Meanwhile, the BBIS14300XCSE 60x60cm. multifunction built-in oven with six cooking functions,  including Steam Aid feature for moist and even cooking.

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There were also refrigerators, one of the appliances which Beko is famous for. The GNO480E40HFGBPH is a 16.6cf inverter multi-door refrigerator with Neofrost Triple Cooling Technology, HarvestFresh, Prosmart Inverter Compressor, in sleek black glass door finish.  Also featured is the Hitachi Refrigerator R-WB640VG0-1 GBK with Vacuum Technology with Platinum Catalyst, Inverter X Dual-fan Cooling with Eco-thermo sensor.

Other appliances include the CEG7302B, a bean-to-cup espresso machine and the BSEOG180/181 2Hp air-conditioner with Go Clean Technology, MicroClean TM Filter, Gold Guard, ZoneFollow, 4D Auto Swing and HomeWhiz.

Beko appliances are available at 1st Megasaver, Abenson, All Home, Anson’s, Appliance Centrum, Asian Home Appliance, Automatic Centre, BHF, Echo Electrical, Fair N Square, Gloria Bazaar, Great World, Hat, J Marketing, Lazada, Magic Appliance, Manhattan Appliance, Mike’s Department Store, NB Marketing, Pricewise, RS David, Our Builders, Robinsons Appliance, Savers, Shopee, SM Appliance, Solidmark, SVC & Plusign, United Motoliance, and Western Appliance.

For more information about Beko in the Philippines, go to or visit their Facebook page at and their Instagram page at


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