Bela Padilla expands ‘Bela by bela’ and unveils collab with best friend Dani Barretto
Bela Padilla continues to redefine the beauty landscape with her brand, Bela by bela. Her mission is simple: to make beauty accessible and uncomplicated, celebrating natural beauty rather than concealing it. With the recent launch of a new perfume line in collaboration with her best friend, Dani Barretto, and a collection of all-natural soaps, Bela solidifies her commitment to inclusive and empowering beauty.

Bela with business partners Lan Ros Tañedo and Dennis Valbuena
A Friendship Blossoms into Fragrance: Dani by Bela

Bela’s latest venture is a testament to her close bond with Dani Barretto. The two friends, who have shared a fifteen-year friendship, have finally joined forces to create Dani by Bela, a collection of five unique fragrances. Each scent tells a story, drawing inspiration from personal experiences and preferences.
From the playful sweetness of Summer’s Kiss to the evocative notes of Nostalgia, reminiscent of a beloved baby cologne, the fragrances capture a range of moods and memories. Spring’s Touch embodies Dani’s personal favorite, while Coolector offers a refreshing, clean scent, a deliberate departure from the overpowering musky colognes Bela often encountered. Campfire, with its warm, woody notes, rounds out the collection.
Bloom Soap: A Fresh Take on Clean

In addition to the perfume line, Bela has also introduced Bloom Soap, a collection of all-natural face and body soaps. Inspired by a common practice among high school students and frequent travelers – cutting soap bars into smaller pieces for convenience – Bela sought to create a practical and enjoyable solution.


The Bloom Soap collection features three variants: Papaya, Pineapple, and Coffee. Each soap is carefully crafted with natural ingredients, free from harsh chemicals that can irritate the skin. The Coffee variant stands out with its inclusion of coffee grounds, providing gentle exfoliation.
Beauty Beyond the Surface
Bela’s journey into beauty entrepreneurship began with the Dot Perfection cheek tint, a cream-based formula designed to adapt to individual skin tones. True to Bela’s philosophy, a tiny dot is all that’s needed to achieve a natural, healthy glow. This minimalist approach emphasizes enhancing one’s natural features rather than masking them.
“We don’t want to change who you are; we just want to enhance what’s already there,” Bela explained. This commitment to self-acceptance and individuality shines through in all of Bela by bela’s products.

Challenging Beauty Norms
Bela is passionate about inclusivity, recognizing that traditional beauty standards in the Philippines have often been narrow and exclusive. She actively challenges these norms by showcasing individuals of diverse ages, skin tones, and textures in her campaigns.
“I see the beauty standards changing slowly, and we want to be part of that change,” she shared. Bela by bela is not merely a beauty brand; it’s a movement that champions self-expression and embraces the beauty in every individual.

More Than Just Makeup
Bela’s vision extends beyond makeup and skincare. She believes that beauty is a reflection of personal growth, experiences, and connections. “Your idea of beauty changes as you meet new people, travel, and grow older,” she mused.
With its focus on simplicity, inclusivity, and self-expression, Bela by bela is poised to continue its impact on the beauty industry, inspiring confidence and celebrating the unique beauty of every individual.