Bench’s ‘All Kinds of Love’ Billboard Earns #PaintTheirHandsBack Hashtag
Fashion retail brand Bench is creating buzz again with its latest billboard campaign, “All Kinds of Love.” After the 4 billboards showcasing the love between a grandmother and grandson (Gloria Romero and Chris Gutierrez), an engaged couple (Solenn Heussaff and Nico Bolzico), boyfriends (Vince Uy and Niño Gaddi), and girlfriends (Ana Paredes and Carla Peña) were installed last February 11, the campaign earned raves for being open-minded and inclusive.
However, it looks like not everyone is pleased with the campaign’s theme. A black painting over the hands of guy couple Vince and Nino were seen two days after. This has led social media users to spread the hashtag, #PaintTheirHandsBack.
Thanks to the hater/s, Bench is now enjoying attention all over social media. 🙂
Here are the photos posted on the billboards (courtesy of @vince_uy and @benchtm on Instagram):
Haha. So cute, compared to the other photos, they had to label this photo with grandson probably to prevent the misconception of it representing another kind of love. 😉
