The Nation’s Girl Group, BINI, is set to make history in 2026 as the first Filipino pop group to take the stage at the legendary Coachella music festival. This achievement has immediately sparked pride among fans and Filipinos worldwide.
Supporting the milestone is Akari, a leading brand specializing in lighting, electrical, and rechargeable products. The company has partnered with BINI to develop a line of rechargeable fans. Additionally, Akari hosted a grand fan event on September 16, just hours after the group’s Coachella announcement.
During the event, BINI, composed members Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena, performed their chart-topping songs including “Salamin, Salamin,” “Out of My Head,” and “Shagidi.” Following their set, the group mingled with their fans, known as Blooms, engaging in games and dance activities.
Gerard Tan, Director of Technology at Akari, emphasized the significance of their collaboration, “The partnership reflects our mission to support Filipino talent both locally and internationally.”
In expressing excitement about the collaboration, Akari highlighted the brand’s enthusiasm for working with the country’s most streamed female P-pop group. Tan remarked, “We started in March this year. We’re happy to be working with the best in the Philippines, and we know that BINI embodies what it means to be a true Filipino on both a local and international scale.”
He added, “We crafted nine fans in collaboration with BINI for the Filipino people. These are available at different pricing points. We recognize that Filipinos come from diverse backgrounds, with varying lifestyles and needs.”
Tan also shared his pride in the group’s international achievements, saying, “We are happy and proud of them. Congratulations to them sa Coachella. That’s what makes them the best. They get to perform on an international stage. We look forward to it.”
The campaign, titled “Number One Fans,” was launched alongside the new fan product line. He explained, “Our campaign is called “Number One Fans” and we’re happy to be partnered with them and launching our nine fans today.” In terms of pricing, he noted, “The fans come at around Php699 or Php799 and the most expensive is at around Php1,800 if not a little less.”
Emphasizing their commitment to inclusivity and modern strategies, Tan noted, “We understand that the Filipino people come at different backgrounds, different lifestyle changes, and different needs on a day-to-day basis. Therefore, we launch these different products to suit different needs.”
He continued with pride, “We’re happy, we’re proud of them, congratulations to them. That’s what makes them the best and they get to perform on an international platform.”
Addressing the company’s approach to modern marketing, Tan stated, “We understand that, of course, the seasonalities in the Philippines are very much the same. But at the same time, again, I’ve mentioned over and over that modern times call for modern executions, modern strategies.”
Finally, Tan highlighted the dual focus of their efforts, “When we talk about ROI, we have to measure in two different ways. In the company we always say that we want to be sales leader and thought leaders.”
Tan praised BINI’s representation of Filipino resilience and talent, saying, “I think BINI has been very good in terms of showcasing and displaying what the Filipino spirit is.” He expressed looking forward to working with BINI on more projects in the days to come.
WATCH: Akari executive Gerard Tan’s interview
