Coca-Cola® unveils newest limited-edition flavor: collab with Grammy-nominated artist Marshmello
Coca-Cola® Creations is dropping a remix for its newest limited-edition flavor – a collab with GRAMMY-nominated artist Marshmello.
The brand’s first-ever beverage co-created with an artist, Marshmello’s Limited Edition Coca-Cola® bottles the feeling of mixing chart-topping beats in a limited edition drop.
“It was great to collaborate with Coca-Cola® on this limited-edition drop,” said Marshmello. “We created a vibey blend of my favorite flavors in this all-new mix. I think it tastes amazing and I hope fans love it too.”
One might think Marshmello’s Limited Edition Coca-Cola® would be marshmallow-flavored, but as with the epic drops that fill his sets, the magic here is in the unexpected. Marshmello’s Limited Edition Coca-Cola® is a refreshing fusion of the artist’s favorite flavors, strawberry and watermelon, mixed with a great Coca-Cola® taste.
“Music – just like Coca-Cola™ – has such an amazing power in connecting communities and creating opportunities for shared experiences,” said Teejae Sonza, Marketing Director for Trademark Coca-Cola of the Coca-Cola ASEAN & South Pacific operating unit. “For this second Coca-Cola Creations drop we are doing here in ASEAN & South Pacific, we sought to add an unexpected remix of flavors to a great Coca-Cola ® taste, and Marshmello is the perfect collaborator,” she further added. “It is an exciting step for our brand to introduce Marshmello’s Limited Edition Coca-Cola® and invite fans to immerse themselves in Mello’s world.”
Known for his desire to positively impact culture with his music, Marshmello’s collaboration with Coca-Cola® invites fans to experience the Melloverse for themselves.
Fans can also scan the QR code on the can to be transported to the Coca-Cola® Creations online hub via www.coca-cola.com/creations, where several different digital experiences can be enjoyed.
Marshmello’s Limited Edition Coca-Cola® will also be available to purchase in 320ml can x 24 in a case in a Zero Sugar version. Collectible slim cans with striking black and white visuals pay homage to the artist’s signature aesthetic, as well as dripped Spencerian script, melding the brands together into a smooth and satisfying vibe. Coca-Cola® partnered with Forpeople on the packaging design.
Taste the mix for yourself as Marshmello’s Limited Edition Coca-Cola® Zero Sugar variant drops in Singapore, Malaysia, Thailand, and the Philippines this August 2022.
Coca-Cola® continues to explore unique innovations and unexpected collaborations driven by creativity and cultural connections. Visit www.coca-cola.com/creations or follow Coca-Cola on Facebook, Instagram, and Twitter to know the latest stories.
