DigiPlus Interactive, through its BingoPlus Foundation, launched the Pusta de Peligro Responsible Gaming campaign with the premiere of three short films at Gateway Cinema. The event underscored DigiPlus’s dedication to responsible gaming, emphasizing prevention, education, and intervention to maintain gaming as a safe and enjoyable pastime.

The campaign’s core consists of three compelling short films, each prompting viewers to consider their gaming habits and make informed choices. One film depicts a woman debating whether to break her piggy bank for a bet or save her money. Another follows an individual struggling with the choice between buying lunch and gambling. The third film highlights a woman with worn-out shoes, torn between purchasing new ones and trying her luck at a game.

These relatable, everyday situations presented in the Pusta de Peligro campaign encourage viewers to identify the point where gaming shifts from entertainment to risk. The campaign’s tagline, “Pag Pusta de Peligro na, pause na muna, dahil ang gaming dapat fun-fun lang!” reinforces this message.

Introducing responsible gaming features in DigiPlus platforms

As the company behind leading brands BingoPlus, ArenaPlus, and GameZone, DigiPlus has raised the bar for responsible gaming by integrating self-exclusion features in its platforms. These provide players with tools that enable them to take control of their gaming habits, including options to set daily gaming durations, customize specific gaming schedules, and establish daily loss limits. For instance, players can confine their gaming to specific hours, such as evenings or lunch breaks, and set loss limits that ensure they never risk more than they are comfortable with.

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These self-defined tools reflect DigiPlus’ proactive commitment to player welfare and align with global standards for responsible gaming. By integrating these features directly into its platforms, DigiPlus empowers players to enjoy gaming safely, without stress or financial strain.

“We hope this campaign will spark a national conversation about responsible gaming,” said DigiPlus Chairman Eusebio Tanco. “We want players to feel empowered to make wise choices, families to feel reassured, and communities to see gaming as a safe form of entertainment. The Pusta de Peligro campaign is a crucial step toward that vision.”

Conversations with experts

The Pusta de Peligro campaign represents a year-long journey of dedication and collaboration. DigiPlus has invested significantly in crafting an advocacy that goes beyond words – partnering with mental health professionals, financial coaches, and educators to create a campaign that speaks to the realities of Filipino players.

A highlight of the premiere was a thought-provoking discussion featuring Teresita Castillo of the International Gambling Counselors Certification Board and financial coach Armand Bengco. The panel explored the importance of education, early intervention, and expert collaboration in fostering a safe and responsible gaming culture.

Pusta de Peligro builds on DigiPlus and BingoPlus Foundation’s longstanding commitment to responsible gaming. Previous initiatives, such as the Tamang Laro, Tamang Panalo webinar series and financial coaching programs for jackpot winners, have paved the way for this latest campaign to engage players more deeply and meaningfully.

Looking ahead

DigiPlus and BingoPlus Foundation are taking the campaign to new heights, rolling out the videos across digital platforms and inviting communities to share the message of responsible gaming. In addition to digital advocacy, on-ground initiatives such as community workshops and live events are set to amplify the campaign’s reach, ensuring that more players are empowered to make balanced, mindful decisions.

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“We’re just getting started,” Tanco said. “Responsible gaming is the foundation of a sustainable gaming industry. With Pusta de Peligro, we’re proving that advocacy and innovation can go hand in hand to create a safer, more enjoyable gaming environment for all.”

Watch Pusta de Peligro videos on DigiPlus’ TikTok, Facebook, Instagram, and YouTube.

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