Dr. Carl E. Balita, well-known for his work in education and as a former senatorial candidate, is stepping into the public eye once again, this time as the host of his political talk show, PLATAPORMA with Dr. Carl E. Balita. The show, a collaboration between The Manila Times and Dr. Carl E. Balita Productions, aims to bring audiences in-depth conversations with political candidates in the run-up to the May 2025 elections. Dr. Balita sees the platform as an opportunity to connect Filipinos with their potential leaders, educate them on the country’s political system, and encourage informed voting.

As an educator, Dr. Balita’s approach to the show is driven by his passion for providing the public with clear, valuable insights into the political landscape. His goal, he says, is not just to introduce candidates to the public, but also to shed light on how Philippine governance functions.

Segments that Encourage Transparency and Dialogue

The format of PLATAPORMA is designed to allow viewers to learn about candidates in a conversational yet informative way. The show’s segments each bring out different aspects of the candidates’ plans and values. In Plataporma and Programa, candidates outline their agendas and discuss specific programs they intend to implement if elected, aiming to explain the potential benefits for Filipinos.

Then there’s Data Po Sa Amin, where candidates present facts and data backing their policies or positions. Pili-Pinoy brings a more interactive twist, as candidates respond to questions posed by the public—questions that probe their thoughts on real issues people face. Finally, the Ang Aking Kumpisal segment gives candidates a chance to share a more personal side, opening up to voters about their values and motivations.

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Dr. Balita’s goal is for each segment to foster openness, making it easier for voters to form opinions based on the substance of each candidate’s views and plans.

Mobilizing a Massive Audience Across Platforms

With a reach spanning Facebook, YouTube, TikTok, and shared by the Dr. Carl E. Balita Review Center’s 200 branches nationwide, Dr. Balita is poised to engage millions weekly. His partnership with platforms like The Manila Times and DZME radio ensures PLATAPORMA will reach an even broader audience, building up to over 15 million interactions each week. This extensive engagement drives Dr. Balita’s desire to leverage his online influence to inform the public about the coming election and help them make educated decisions.

“Sabi ko nga if I use this platform to educate the public about this upcoming election, kasi I am both a survivor and victim of it,” Dr. Balita reflects. His experiences have fueled his determination to reach Filipinos with content that encourages thoughtful voting.

A Look at the First Guest: Dr. Clarita Carlos

Kicking off his new show, Dr. Balita is joined by Dr. Clarita Carlos, a respected voice in academia and policy. Dr. Balita speaks warmly of his admiration for her, saying, “Sabihin ko sa inyo panoorin niyo and you’ll fall in love with her.” He goes on to share how her deep love for the Philippines struck a chord with him.

A Focus on the Youth Vote

A key objective of PLATAPORMA is to capture the interest of young voters. Dr. Balita believes that young people, particularly college students and first-time voters, should be empowered to participate in the democratic process. The show has garnered partnerships with universities that may help bring episodes directly to students, encouraging them to watch and engage.

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“Expect this to be viewed by young people, college students, young voters kasi by demographics Malaki Sila kaya dapat magkaroon Sila ng magandang dahilan para pumunta sa presinto at bumoto sa Mayo,” Dr. Balita shares. He’s committed to making PLATAPORMA not only accessible but engaging for the youth, as they represent a significant force in the upcoming election.

Airing Details

PLATAPORMA with Dr. Carl E. Balita premieres on November 8, 2024, from 5:00 to 6:00 PM, broadcasting on multiple platforms including Facebook, TikTok, YouTube, and shared via CBRC branches and The Manila Times.

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