From Spotlight to Advocacy: Wilbert Tolentino takes the lead at the ‘Ahon Mahirap’ partylist proclamation rally
The Ahon Mahirap Partylist’s Grand Launch and Proclamation Rally was not your typical political event. Picture a fusion of showbiz energy and social commitment, where the red carpet met grassroots advocacy. The gathering was more than just an introduction of nominees—it was a stage for stories of struggle and hope, putting the spotlight on individuals who are determined to bring change for the Philippines’ most vulnerable communities.
In a setting filled with applause and purpose, Ahon Mahirap set out to blend the art of entertainment with the substance of its mission. The event, held at the Aguho Covered Court in Pateros, featured a line-up of personalities who are just as comfortable in front of the camera as they are in serving marginalized communities, making it a celebration with a deeper message.
Who’s Who: A Star-Studded Line-Up
Leading the charge are nominees from diverse backgrounds, each with their own stories and expertise. With their mix of showbiz, business acumen, and grassroots experience, these advocates are taking on the task of creating a more inclusive society:
@randomrepublika Entrepreneur-content creator-philanthropist #WilbertTolentino is part of the #AhonMahirapPartylist. Wilbert, popularly known as #HerleneBudol’s former talent manager, is one of the social media personalities who jumped into politics and filed for candidacy for elections 2025. #politicsph ♬ Hall Of Fame – PHARAØH & EQRIC & Clayton Jones
- Wilbert Tolentino: Known for his philanthropy and online presence, Wilbert is a businessman and content creator who has used his platform to champion small businesses and social causes.
- Atty. Hassanal Abdurahim: A key figure in the National Commission on Muslim Filipinos, Abdurahim brings a deep understanding of policy-making and advocacy for Muslim communities.
- Miguel Ponce III: The Mayor of Pateros, Ponce brings a wealth of experience in local governance, ready to amplify his efforts for the entire country.
- Kristine Caballero-Aplal: A former beauty queen and General Manager of Miss Asia Pacific International, she is no stranger to public attention and uses her influence to promote gender equality and youth empowerment.
- Rico Almonicar, Angelo Zipagan, and Erimar Ortigas: Successful businessmen and creatives who aim to channel their entrepreneurial skills into helping uplift the economy of marginalized sectors.
- Noel Escondo: An artist and filmmaker, Escondo’s passion for storytelling helps him connect with youth and promote positive change through visual media.
- Mary Letim and Melanie Cabalida: Both are women entrepreneurs who have overcome obstacles in the business world, now using their experience to push for policies that support women in the workforce.
This diverse mix of talents makes the Ahon Mahirap Partylist a unique player on the political stage, blending advocacy with an understanding of how to reach people across different media platforms.
Spotlight on the Mission
The star-studded launch wasn’t just about the personalities—it was also a chance to lay out Ahon Mahirap’s plans for tackling some of the country’s biggest challenges. From poverty reduction to social justice and economic empowerment, the Partylist’s mission is clear: to implement policies that have a direct impact on communities often left behind.
- Social Justice: The party envisions a society where all Filipinos have equal access to resources. Their policies include strengthening the social safety net and supporting marginalized groups such as women, youth, and the LGBTQ+ community.
- Financial Literacy: Recognizing that financial independence is a key driver of change, Ahon Mahirap aims to launch educational programs to teach communities how to better manage their resources.
- Economic Empowerment: Beyond education, the party is set to back small and medium enterprises (SMEs) with grants and mentorship programs, while also pushing for investment in infrastructure projects to create jobs.
Showbiz with a Purpose
The Grand Launch wasn’t just about launching a political campaign; it was a carefully crafted spectacle meant to grab attention and stir emotions, reminiscent of a big showbiz premiere. With an emphasis on the personal narratives of its nominees, the event highlighted the strength of a group of individuals ready to turn passion into policy.
@randomrepublika Sparkle artist #HannahPrecillas performa the trending song #MaybeThisTime by #SarahGeronimo (#SarahG) here at the #AhonMahirapPartylist ♬ original sound – randomrepublika
What makes this different from a typical political proclamation? For Ahon Mahirap, it’s the combination of media savvy and heartfelt advocacy, bringing real issues to the forefront in a style that resonates with the modern Filipino audience.
Join the Movement
Ahon Mahirap is inviting every Filipino to become part of this journey, not as passive spectators but as active participants in a shared cause. By blending charisma and community-driven action, the partylist is making its case as more than just a political group—it’s a movement for change.
For more information on how to get involved, visit ahonmahirap.com.
From the lights and cameras of the rally to the real-world changes they aim to bring, Ahon Mahirap’s campaign is setting a new standard for how showbiz and advocacy can intersect to make a difference.
