SPARKLING STORY. What was just a small department store brand carrying men’s t-shirts and jeans back in 1987 has now evolved into a top Filipino fashion brand. Bench remains at the forefront of Philippines’ retail landscape, continuing to create buzz with star-studded campaigns, innovate new products, and spearhead initiatives that elevate Filipino talent and craftsmanship to the global stage. Now, after three successful decades in the fashion and retail business, Bench invites everyone to celebrate its 30th anniversary with a grand fashion show tagged as Under the Stars. Experience the magic and witness Bench’s elite roster of stars walk down the runway.
Who will be there?
Forty-seven (47) of the country’s hottest stars (full list below) including Lovi Poe, Solenn Heussaff, Maine Mendoza, Enrique Gil, Kim Chiu, Julia Barretto, Paulo Avelino, Ellen Adarna, Richard Gutierrez, Tom Rodriguez, Coleen Garcia, Kathryn Bernardo, and Daniel Padilla will be sharing the runway with special international guests flown in just for the anniversary spectacle. These include Bench and Bench Body endorser, Austrian model Ivo Buchta, supermodel Trevor Signorino, and the world’s hottest Math teacher, Global Benchsetter Pietro Boselli. Guests are in to see the heavenly bodies gather and shine together on one massive stage.
The show will also serve as the official platform for the launch of the newest crop of Bench bodies. The latest additions to the brand’s star-studded roster are sexy stunners Maxine Medina, Bianca King, Beauty Gonzalez, Sanya Lopez, and Kim Domingo, as well as hot young hunks Albie Casino, Ken Chan, Addy Raj, Kiko Estrada, Bruno Gabriel, David Licauco, Mark Mugen, and Marco Gumabao. Also making their respective runway appearances are beauty queens Ara Arida, MJ Lastimosa, Joanna Eden, Gwen Ruais, Valerie Weigmann, Bea Rose Santiago, Cyntia Tomalla, Hillary Parungao, Queenie Rehmann, and Wynwyn Marquez. There are also over 100 models, all handpicked from Bench’s local casting dates, who will take part in the hottest event of the year.
Like Bench’s previous denim and underwear shows, Under the Stars promises to deliver some serious theatrics and world-class performances. Joining the models, celebrities, and special guests for this year’s show are acrobatic performers being flown in from Canada, as well as German model-gymnast Daniel Morres, who will be performing alongside fellow gymnasts Christian Berczes, Christian Kiel, and Tobias Peter Wolf.
THE CREATIVE TEAM
Following the show’s title, Under the Stars, the campaign shot by Mark Nicdao and Cenon Norial III perfectly glorifies both the brand and today’s brightest stars. Set against
a romantic backdrop of stars, lights, trees, and boulders, the campaign delivers stellar images of Bench bodies and beauties emerging from the shadows. More than just a simple showcase of the celebs’ toned and trimmed down physiques, the dreamy campaign mirrors the story of how the Bench brand began from a small dream, and turned out to be a masterpiece unfolding before our very eyes.
The highly anticipated show’s creative process was a collaborative effort between Bench’s main man Ben Chan, stylist and Bench creative consultant Noel Manapat, long- time Bench collaborators fashion director Robby Carmona and production designer Gino Gonzales, and international production team Les 7 Doigts de la Main, headed by creative director Gypsy Snider, who also worked on the 2014 Bench Denim and Underwear Show, The Naked Truth. Corresponding mainly via email and late-night Skype conferences, the team had to work twice as hard to make sure they could mount the grandest show possible. After months of hard work, the show is finally here, and we’re all invited to witness this next great chapter in Bench’s story.
Following the show’s title, Under the Stars, the campaign shot by Mark Nicdao and Cenon Norial III perfectly glorifies both the brand and today’s brightest stars. Set against a romantic backdrop of stars, lights, trees, and boulders, the campaign delivers stellar images of Bench bodies and beauties emerging from the shadows. More than just a simple showcase of the celebs’ toned and trimmed down physiques, the dreamy campaign mirrors the story of how the Bench brand began from a small dream, and turned out to be a masterpiece unfolding before our very eyes.
We’d tell you more about the show, but we’d rather leave the rest of it to your imagination. Witness as your favorite Pinoy brand lights up the sky on November 18, 2017, at the Mall of Asia Arena with Under the Stars: The Bench 30 the Anniversary Show.