The OPM icon headlines Sendwave’s new ‘Between Here And Home’ campaign, honoring the love that keeps overseas Filipinos connected to home
For millions of overseas Filipinos, life unfolds in two places at once — the country where they work and the home they continue to support from afar.
It is a reality filled with sacrifice, resilience, and an enduring hope of one day being reunited with the people they love most.
That heartfelt experience takes center stage in Sendwave’s new “Between Here And Home” campaign, featuring beloved Filipino music icon Gary Valenciano.
Sendwave is a trusted global money transfer app that helps Overseas Filipinos send support home simply, safely, and conveniently.
Anchored by Gary V’s timeless hit “Babalik Ka Rin,” the campaign celebrates the extraordinary ways Filipino families stay connected across borders and generations.
The campaign opens with a touching digital film that tells the story of a Filipina nurse working overseas who dreams of giving her son a better future through education.
While she works tirelessly abroad, her mother steps in to help care for her child back home — illustrating the quiet strength, love, and teamwork that define many Filipino families separated by distance.
Serving as the emotional thread throughout the campaign is Gary V — his music, voice, and persona — bringing warmth, familiarity, and hope to a story shared by millions of Filipinos around the world.
“Gary Valenciano’s music transcends both time and distance,” says Leo Albea, Philippines Market Head of Sendwave.
“For generations of Filipinos around the world, his songs have brought families together, evoked memories of home, and reminded us of what it means to be Filipino no matter where life takes us.”
“That’s why ‘Babalik Ka Rin’ felt like the perfect song for this campaign. Life happens in two places at once for millions of Overseas Filipinos. At the heart of that experience is the hope that one day we will be reunited with the people we love.”
That feeling of longing, sacrifice, and hope is what Sendwave and Gary V celebrate through “Between Here And Home” and through the app’s continued commitment to serving Filipinos around the world.
More than a single film, “Between Here And Home” is a broader storytelling platform that will continue sharing authentic stories inspired by the experiences of Overseas Filipinos and their families.
Founded in 2014, Sendwave has grown into a trusted global money transfer platform serving more than one million users worldwide.
The service allows people in North America and Europe to send money quickly and conveniently to loved ones across Africa, Asia, and Latin America.
Since entering the Philippine market in 2021, Sendwave has continued to help Filipinos abroad support their families back home through a money transfer experience designed to be simple, secure, and easy to use.
“We understand that every remittance represents something important — a child’s education, a family celebration, medical needs, or simply making sure loved ones are cared for,” Albea says.
“That is why trust matters. Overseas Filipinos work incredibly hard for every dollar they earn, and they deserve a service they can depend on.”
As part of the campaign, eligible new users who download the Sendwave app and make their first transfer may receive a $20 credit on their first transaction, helping them experience firsthand how easy it is to send support back home.
For Sendwave, every transfer is more than money sent. It is a reminder that no matter how far apart families may be, love always finds a way home.
For more information on Sendwave and its “Between Here And Home” campaign with Gary Valenciano, follow @sendwaveapp on Instagram, follow Sendwave on Facebook, and subscribe to @sendwave on YouTube.
