Hard Work Pays Off: Kaila Estrada and beauty brand ‘Barefaced’ share similar success
In the entertainment and beauty scene, success is rarely handed out. It’s built, brick by brick, with dedication and relentless effort. If there’s a common denominator between actress Kaila Estrada and her newest brand partnership, Barefaced, it’s this — both are reaping the rewards of hard work, steadily gaining their place in their respective industries. A surge of empowerment swept through a recent product launch, as Kaila urged women to boldly assert their worth. Beyond the glow of new skincare releases, a message of confidence and strength took center stage. Kaila, the newly launched face of local skincare brand Barefaced, spoke with warmth yet with confidence.
“To me, an empowered woman is confident, resilient, stands firm in her beliefs, knows her worth, and faces challenges with grace,” she declared, addressing the diverse mix of guests. Her words, delivered during the brand’s March 15 launch, were a call to arms, a reminder that genuine achievement stems from a deep-seated belief in one’s capabilities.
Bringing Your Own Chair: A Message for Women’s Month
Kaila’s message extended beyond the immediate audience, reaching out to women everywhere during Women’s Month. “Don’t shy away from claiming your seat at the table—and if you don’t feel like you have a seat there, bring your own chair,” she shared, echoing the sentiments of Barefaced’s founders. This simple yet powerful statement spoke to the persistent need for women to create their own opportunities and dismantle the barriers that still exist.
Skincare as Self-Care
Beyond empowerment, Kaila also spoke about the practicalities of her profession, emphasizing the critical role of proper skincare. “Being in the industry, I wear a lot of makeup, am always in makeup, and wear makeup for very long hours,” she explained. This constant exposure to heavy cosmetics necessitates a gentle, yet effective skincare regimen. She recommended one of Barefaced’s products for those with sensitive skin, highlighting its efficacy in her own routine. This practical advice solidified her connection to the brand and its commitment to real, everyday solutions.
Kaila was given a surprise birthday moment at the launch.
Barefaced’s New Offerings
Barefaced, established in October 2022 by Arriane Reyes-Recella and Eleanor Casao-Roma, introduced two new products: the Sunkissed Tinted Light Sunscreen and the Melt Away Facial Cleanser. The sunscreen provides both UV protection and a natural tint, while the cleanser removes makeup and impurities without harshness. These products embody the brand’s dedication to creating skincare that is both effective and gentle.
The launch event, held in Quezon City, served as the official introduction of Kaila as the brand’s ambassador. Her presence reinforced Barefaced’s mission to promote natural beauty and confidence. Attendees, including media and influencers, experienced the new products firsthand, witnessing the brand’s commitment to quality. With these new additions, Barefaced continues to carve out a space in the skincare market, offering solutions designed for the demands of modern life.
