Historic First: Santé Barley brings together noontime titans Vic Sotto and Vice Ganda
The world of Philippine entertainment just witnessed something special. Two titans, Vic Sotto and Vice Ganda, have joined forces for the first time, becoming the faces of Santé Barley’s #LiveForMore campaign. This unexpected pairing has sent ripples of excitement through the country, uniting two figures known for their massive influence and enduring appeal. The campaign focuses on promoting health and wellness, with both stars embodying the idea of living a balanced and fulfilling life.
Vic Sotto, known affectionately as Bossing, has been a constant presence in Filipino homes for decades. His long-running stint on Eat Bulaga!, alongside his brother Tito Sotto and Joey de Leon, cemented his status as a national icon. Recently, he surprised audiences with a dramatic turn in the 2024 film The Kingdom, showing his versatility as an actor. Bossing’s commitment to a healthy lifestyle and connection with fans of all ages makes him a fitting representative for a brand focused on well-being.
Vice Ganda, the Unkabogable Phenomenal Box-Office Superstar, has carved a unique space in the entertainment landscape. Vice’s career is proof to his talent, from television and film to music and live performances. He continues to lead his popular noontime show It’s Showtime, which consistently trends worldwide. His show Everybody, Sing! won Best Original Game Show at the 2023 ContentAsia Awards. His acting prowess was further recognized with a Special Jury Citation at the 2024 Metro Manila Film Festival for his role in And The Breadwinner Is…, a film directed by Jun Lana that grossed over PHP 400 million, marking his seventh box-office hit.
Both Vic and Vice attribute their success and energy to prioritizing self-care, a value they now share with Santé Barley. The brand’s products, sourced from organic farms in New Zealand’s Canterbury region, offer a wealth of nutrients, including vitamins, minerals, amino acids, and antioxidants. These components contribute to improved digestion, boosted immunity, and overall vitality, making Santé Barley a go-to choice for those seeking a healthier life.
“Having Vic and Vice on board is a dream come true,” says Santé International CEO, Joey Marcelo. “Together, they inspire Filipinos to #LiveForMore—pursuing success, happiness, and health all at once.”
The campaign will feature Vic and Vice in various initiatives, including digital content and live events, where they will share their personal stories about health and wellness. Santé Barley hopes this partnership will educate Filipinos about the benefits of its organic products.
Vic expressed his enthusiasm for the campaign, saying, “I’m honored to join Santé Barley in their mission to empower Filipinos to live better. Good health is a gift, and we all have the power to nurture it with the right choices. Santé Barley is a product I trust, and I’m excited to share it with more people.”
Vice shared similar sentiments: “I’ve always believed that health is the foundation of everything. I stay active and energized because I take care of my body, and Santé Barley has been a big part of that. I’m so excited to share with everyone how Santé Barley has helped me live for more — not just in my career but in all areas of my life.”
