Independent singer-songwriter Jace Roque’s latest single LOVE makes it to #25 on iTunes Philippines’ list on the day of its release.
After the success achieved his previous single “Sober,” his single “LOVE” was released through AWAL (a Kobalt Music Group subsidiary) last September 27, 2019.
- 320,000+ streams on Spotify
- New Music Friday Philippines – debuted at # 77
- OPM Rising – spent 12 weeks on the playlist and peaked at # 2. Featured on the cover on the 4th week
- Tatak Pinoy – spent 8 weeks on the playlist and peaked at # 39
- Philippines Viral 50 – spent 22 days on the daily chart and peaked at # 19
Most notable artists on AWAL are Betty Who, deadmau5, Kim Petras, Lauv, Jeremy Renner, Jesse McCartney, Madison Beer, R3HAB, Now United and many more.
How he got a Distribution Agreement from AWAL (a Kobalt Music Group subsidiary)
“Since the past year I’ve been presenting my Demo Album to various major record labels in the country. The feedback so far has been good. They like my music and says that it shows a lot of potential but here’s the catch, none of them are really willing to take the risk because my sound caters more to the international market.
Though I completely disagree. Music is universal. People will always gravitate towards music for as long as it’s beautifully crafted, authentic and relatable. I also believe that the local music market is ripe for this kind of music. A lot of new wave artists like James Reid, Moira Dela Torre, Hazel Faith, Ben & Ben, the recently viral SB19 and the likes paved the way for the resurgence of new original music and not just covers and revivals.
(But I’m still hoping someday that the label execs and representatives could see the value of my work and what I can bring to the table.)
Forward to a year later. At the height of Taylor Swift’s dilemma of not owning her master recordings, I came across AWAL in one video that was discussing the importance of retaining the rights to your original recordings.
I was already familiar with AWAL because I am a huge fan of Lauv’s music. So I checked their website, saw that they were accepting submissions so I sent them my music. Suntok sa buwan. I wasn’t really getting my hopes up because they do state that they “don’t automatically accept everyone who applies”. Then 3 days after, I received a response welcoming me to the AWAL family.”
*AWAL is a British distribution company and record label owned by Kobalt Music.
*Kobalt Music Group is the top independent music publisher in the UK and the second overall (to Sony/ATV) in the USA.
Check out the lyric video of LOVE: