Jessica Soho holds story and content creation masterclass for Sparkle GMA Artist Center talents
Sparkle GMA Artist Center talents continue to receive topnotch workshops in Breakout Room: Master Class Series with Asia’s Powerhouse Journalist and GMA News Pillar Jessica Soho as mentor during its fourth batch of virtual workshops last December 10.
Soho, who is currently the host of award-winning news magazine program Kapuso Mo, Jessica Soho, shared helpful principles on how to create compelling online content to more than 20 Kapuso artists.
Present during the virtual workshop were Khalil Ramos, Kyline Alcantara, Lexi Gonzales, Kim de Leon, Rain Matienzo, Radson Flores, Zonia Mejia, Abdul Raman, Arra San Agustin, Denise Barbacena, Sophia Senoron, Luane Dy, Angela Alarcon, Coleen Paz, Hannah Arguelles, Lia Salvador, Matt Lozano, Julia Pascual, Alexandra Mendez, Lime Aranya, Vince Crisostomo, Angelica Ulip, Nikki Co, Kimson Tan, Mel Caluag, and Jamir Zabarte.
With the exceptional performance of KMJS on social media, the veteran journalist reminded the artists of the opportunity that they have in creating stories through online media.
“You guys are very lucky because online media gives you so much more than instant feedback or comments. You get reach which used to be radio’s edge; depth, which used to be the domain of print or the newspaper; and impact, which used to be TV’s advantage. With the online platform, you get everything.”
To create content that is relevant and has impact, Jessica encouraged listening and hanging around more with people who are outside of their inner circle.
“How do you build content? Dapat may capital. Dapat may paghuhugutan. So, you have to live curiously. Keep observing. Don’t stop learning. Talk to as many people as possible and not just within your circle. Kausapin niyo ang yaya niyo, yung driver niyo, yung production crew. Do you even know their personal stories? You may be surprised about the things you might just learn about life in general, and even about their profession. Kasi yung mga matututunan niyo sa kanila, magagamit niyo rin sa inyong profession.”
The workshop ended with a lively question-and-answer dialogue between Jessica and the various Sparkle GMA Artist Center stars. The Breakout Room: Master Class Series is a virtual roundtable discussion where top-notch mentors impart knowledge about their craft. More talented industry experts, leaders, and professionals will join in the next sessions as Sparkle GMA Artist Center continues to provide international standard workshops for its artists.