K-Beauty icon Dr. Jart+ lands in the Philippines
The global obsession with Korean skincare reaches new heights with the arrival of Dr. Jart+ in the Philippines, exciting skincare enthusiasts, affectionately known as “skinnies,” and K-beauty buffs alike. Established in Seoul in 2005 by architect Leeo (Chin Wook) Lee, Dr. Jart+ revolutionized the beauty industry with one of the first BB creams, blending powerful skincare benefits with makeup-like coverage. The brand’s name, a fusion of “Doctor” and “Art,” reflects its commitment to scientific innovation and creative expression.
Dr. Jart+ is celebrated worldwide for its unique approach, combining cutting-edge formulations with playful, art-inspired packaging. This distinctive brand experience was on full display at the Cicapair launch event on July 1, which was both an art installation and a scientific showcase.
Addressing common Filipino skin concerns such as redness and sensitivity caused by pollution, environmental stressors, heat, and sun exposure, the event offered an immersive journey through The Red Zone, highlighting these issues with vibrant visual displays. Guests then transitioned to the Sensitivity Free Zone, a tranquil space featuring a Chill Lounge with DJ Dara. The event’s highlight was the Cicapair lab, where brand ambassadors provided personalized skin analysis and recommendations, demonstrating why the Cicapair range is ideal for calming sensitive skin.
Dr. Jart+ Cicapair™ Collection
Central to the Dr. Jart+ lineup is the Cicapair™ Collection, renowned for its use of tiger grass (centella asiatica) and other lab-tested cica skincare ingredients. Key products include:
• Cicapair™ Tiger Grass Color Correcting Treatment SPF 30: A best-selling treatment that corrects redness and shields skin from environmental aggressors.
• Cicapair™ Foaming Cleanser: A gentle cleanser that purifies and calms sensitive skin with tiger grass and herbal extracts.
• Cicapair™ Intensive Soothing Repair Gel Cream: A lightweight gel-cream that hydrates and protects against environmental stressors, soothing irritated skin.
Beyond Cicapair: Other Dr. Jart+ Collections
Dr. Jart+ offers solutions for a wide range of skin concerns. The Ceramidin™ collection strengthens the skin barrier with Ceramides, Panthenol, and Glycerin, promoting a healthy, hydrated glow. The Vital Hydra Solution™ collection, featuring Hyaluronic Acid and PENTAVITIN™, provides intense hydration and plumping effects. The Every Sun Day™ Sunscreen collection offers UV protection with added skincare benefits.
Dr. Jart+ products are available exclusively at Watsons and LOOK At Me stores nationwide, as well as online at watsons.com.ph and Watsons’ official stores on Shopee and Lazada. With its arrival, Dr. Jart+ brings a new dimension to the local skincare scene, inviting Filipinos to experience the art and science of K-beauty firsthand.
