To encourage people across Asia to stay well and healthy, and have fun doing it, Prudential Corporation Asia (Prudential), the regional headquarters of Pru Life UK, is collaborating with Korean pop (K-pop) supergroup SuperM to launch a new campaign – We DO Well Together.

Prudential is the first regional life insurer to launch a partnership with a K-pop group. SuperM brings together seven members from top K-pop groups. The group was formed in 2019 by SM Entertainment and Capitol Music Group and is well-loved by millions of fans across the globe. The group’s energy embodies Prudential’s “We DO” spirit, one that celebrates this generation’s drive and optimism.

Prudential Corporation Asia Chief Executive Nic Nicandrou said, “Prudential and SuperM share a common goal. We want to promote the importance of staying fit and healthy, especially during these times. Together, we want to motivate people to attain wellness in a positive, proactive and fun way.”

Prudential has helped millions of customers in Asia as a well-trusted insurer focused on helping people get the most out of life,

Prudential goes beyond the provision of protection to offer holistic health and wellness services, helping people prevent and postpone the onset of diseases. We do this through our all-in-one health app Pulse by Prudential, and a comprehensive range of best-in-class solutions and services to help people live well, for longer. This latest campaign focused on health and wellness reflects our continued commitment to putting our customers at the heart of our business,” Mr. Nicandrou added. 

SuperM said, “As the world experiences challenging times due to the pandemic, it is our ambition to spread positive energy and help as many people as possible to achieve not just good physical health, but mental wellbeing as well. We share a common mission with Prudential to help improve people’s wellness and drive optimism in good and bad times. Through ‘We DO Well Together’, we call on everybody to put in the same energy and spirit as ‘We DO’ to achieve our life goals together.”

his 2021, a series of events will be held by Prudential and SuperM to motivate people to lead healthier lives and achieve better wellnessThe campaign will be rolled out across 11 markets in Asia, including the Philippines. Pru Life UK officially announced the partnership with SuperM at its 2021 Agency Sales Kickoff event today.

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More details will be revealed in the coming months.