Last February 7, GMA Artist Center talent and ‘Asawa Ko Karibal Ko’ star Kris Bernal officially launched her own makeup line SHE Cosmetics at the BAD Late Night Breakfast Bar in BGC. In the said event, Kris was able to share her inspiring story of pursuing her passion and becoming a CEO (SHE-E-O as they would have it in SHE Cosmetics!) of her own beauty brand. We found out that she’s the first ever local celebrity to launch a makeup line made and manufactured in Korea. The country is the home of K-Beauty that is taking the world by storm.

We have already seen Kris’ entrepreneurial skills in the past as she ventured into the food industry via Meat Kris and The House of Gogi but we had a better appreciation of her love for what she does in this one. This girl is definitely on a roll, so perfect for the kind of branding she chose.

FUN FACT: Kris personally tried out the different lipstick formulations until she hit the right one!

The shades are interestingly named! Each shade has a hint of GIRL POWER:

WATCH Kris share her story of finding the PERFECT MATTE LIPSTICK FORMULA for months, the struggles she went through, and what kept her going. She also showed the official documents to show the authenticity of her products. What could be more legit than her actual documents of She Cosmetics’ FDA approval?

In this other interview, Kris describes a SHE woman, talks about her passions, her boyfriend’s participation, her visions for the brand, love from fans, and gets real with who her inspiration is.


Check out some of our photos from the event:

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