Kim Atienza, known affectionately as “Kuya Kim,” is practically synonymous with health and fitness in the Philippines. His boundless energy, adventurous spirit, and dedication to a healthy lifestyle have made him a role model for people of all ages. Whether he’s sharing fascinating facts about the natural world, tackling daring physical challenges, or simply encouraging everyone to get moving, Kuya Kim embodies the spirit of a life lived to the fullest. It’s no surprise that he’s partnered with Santé, a company devoted to top-tier health and wellness products, for over a decade. Now, Santé is thrilled to continue its journey with Kuya Kim, further solidifying their shared commitment to helping people live better lives.

Board of Directors of Sante International with Kim Atienza: Left to Right : Eric Maranan (Chief Finance Officer), Minette Carag (Board Member), Kim Atienza (Brand Ambassador) Joey Marcelo (CEO), Karen Marcelo (Finance Director) , Paul Caluag (Managing Director – Asia 1)

A Partnership Forged in Health

Santé, a company devoted to top-tier health and wellness products, is thrilled to continue its journey with beloved brand ambassador, Kim Atienza, affectionately known throughout the Philippines as “Kuya Kim.” For over ten years, Kuya Kim has been a vital part of the Santé family, truly embodying the company’s goal of helping people live better lives.

This partnership has been built on a foundation of Kuya Kim’s steadfast dedication to Santé and his genuine belief in the brand. His personal enthusiasm for a healthy and active lifestyle fits seamlessly with Santé’s core principles. Over the years, he has played a key role in introducing Santé’s exceptional health products to a wide audience, sharing the advantages of a healthy lifestyle with countless people.

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Live For More: An Invitation to a Fuller Life

This renewed partnership sees Kuya Kim taking a leading role in Santé’s latest campaign, “Live For More.” Expanding on the success of the “Live More. Do More.” initiative, this new campaign aims to motivate individuals to seize life’s boundless opportunities and live each day with purpose and energy.

“I am so proud to continue my journey with Santé,” says Kuya Kim. “I believe in their products and their mission. ‘Live For More’ is a message that speaks to my heart, and I am excited to share it with everyone.”

About Santé

Santé is committed to offering world-class health and wellness products that enable individuals to live healthier, happier lives. With a strong focus on quality and innovation, Santé continues to be a reliable name in the health and wellness sector.

“Kuya Kim is more than just a brand ambassador; he is a part of the Santé family,” shares Joey Marcelo, CEO of Santé. “His dedication to health and wellness is an inspiration to us all. We are excited to continue this journey with him and inspire others to ‘Live For More.'”

With this renewed partnership and the launch of the “Live For More” campaign, Santé and Kuya Kim Atienza are ready to encourage people everywhere to lead healthier, more fulfilling lives.

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