Smart Padala Launches Brand Ambassador Angel Locsin and its PadaLapit Campaign

Last June 29, Smart Padala, the remittance brand of PayMaya Philippines (formerly Smart eMoney, Inc.), launched its newest campaign with Kapamilya actress Angel Locsin as its brand ambassador. Smart Padala’s brand message is PadaLapit and it aims to make money remittance more convenient and accessible for Filipinos.

“Angel Locsin represents the family and service-oriented values of Smart Padala. Aside from being a devoted daughter, she also supports advocacies such as the Philippine Red Cross and women’s rights. We’re happy to welcome her to the Smart Padala family,” said Lawrence Ferrer, Vice President and Head of Domestic Business at PayMaya Philippines. L-R: Benjie Fernandez, co-COO of PayMaya Philippines and COO of Voyager Innovations; Smart Padala ambassador Angel Locsin, Paolo Azzola, Managing Director and co-COO of PayMaya Philippines; and Lawrence Ferrer, Vice-President and Head of Domestic Business at PayMaya Philippines

Based on data from the first National Baseline Survey on Financial Inclusion released by the Bangko Sentral ng Pilipinas mid-2015, it is estimated that on average, Filipinos take around 22 minutes to reach the nearest financial services touch point. It also costs an average of P43 for a roundtrip fare. With 15,000 Smart Padala centers nationwide, there is a Smart Padala center in almost every municipality so users do not need to travel, spend for the fare, and consume time just to send or receive money remittances. Smart Padala makes home feel closer by sending the remittances of family breadwinners to their loved ones in the most accessible, convenient, and secure manner. These centers include the recently launched Smart Padala International flagship stores that enable Filipinos to receive the remittances of their loved ones abroad.

WATCH the TV commercial: