In an ever-evolving society, inclusivity has become a crucial pillar for brands and communities, fostering a sense of belonging for individuals from all walks of life. The Philippines, particularly, has made strides in welcoming members of the LGBTQIA+ community, especially within the entertainment scene. However, traditional brands often overlook this segment, missing out on meaningful connections and relationships. A recent partnership between Beautederm and ‘It’s Showtime’ hosts, Vice Ganda and Ion Perez, is a major moment that not only values representation but also extends a warm embrace to the LGBTQIA+ community.
Beautederm Corporation, led by President and CEO Rhea Anicoche-Tan, is taking a step that transcends mere business transactions. The inclusion of Vice Ganda and Ion Perez, who are not only popular figures but also real-life partners, into the Beautederm family marks an important celebration of love and acceptance in the Filipino landscape. As Vice Ganda passionately shared, “Sobrang laking bagay ito sa amin ni Ion at sa komunidad ko na makitang may malaking brand katulad ng Beautederm na pinamumunuan mo, na may nagtitiwala at nakakakita sa aming dalawa not just as individuals but as partners. It’s just very progressive.” He addressed the message to Rhea.
The announcement took place at Solaire North, where both Vice and Ion radiated joy as they were introduced as the new faces of Belle Dolls under the Beautederm brand. Rhea expressed her gratitude, remarking, “We’re grateful to enter an exciting era with Ion, whose authenticity shines wherever he goes, and a phenomenal era with Vice, whose sincerity shines through despite her superstar status.”
This partnership is not just about celebrity endorsements; it symbolizes hope and recognition for a community that has long desired acknowledgment. Rhea reminisced about her collaboration with Vice Ganda over the past three years, emphasizing her admiration for Vice’s philanthropic work. “Though Vice has only recently signed on as our ambassador, we have already been supporting her for three years, including our support for her scholarship projects for underprivileged students,” she stated.
Both Vice and Ion conveyed their appreciation for Rhea’s vision and commitment, noting that Beautederm is a brand that not only enhances beauty but also uplifts lives through its charitable initiatives. Vice said, “Marami na masaya para sa atin, sa komunidad natin na may naga-acknowledge sa atin,” highlighting the profound impact of this partnership on the broader community.
In terms of product offerings, Vice Ganda will endorse Beauté Secret Stem Cell Juice Drink and Beauté Secret Collagen Juice Drink, known for their health benefits, while Ion will promote Beauté Secret Black Coffee (Decaf) and Beauté Secret Healthy Coffee (Caramel Macchiato), both crafted with healthier ingredients.
The Belle Dolls brand aims to inspire Filipinos to prioritize their health and make informed choices. With a strong presence on social media platforms like TikTok, Instagram, and Facebook, Belle Dolls seeks to engage with a wider audience, promoting not just beauty but also wellness and self-care.
This partnership stands as a testament to the evolving landscape of representation in the Philippines, where love and acceptance can thrive in the public eye, paving the way for a future that celebrates diversity in all its forms.
