LOOK: Beauty brand CEO Gracee Angeles celebrates birthday with launch of new SCD Retinol Serum
At the serene and Instagram-worthy Sundowners Beach Villas in Zambales, SCD CEO Gracee Angeles celebrated her birthday last August 5 in style, marking the occasion with the launch of her newest product, the SCD Retinol Serum. The event was a celebration of Angeles’ life milestone and entrepreneurial journey and her dedication to providing high-quality yet affordable skincare solutions.
Where it all began
Angeles’ passion for skincare began years ago, as she reminisced, “Way back, gumagawa na ako ng sabon. May iba po kaming ginawang company kaso something went wrong. Then, 2016, na-build po ‘yung SCD.”
“It all started with organic whitening and healing soaps – papaya, lemon, calamansi, in 2006. SCD was built in 2016,” Angeles narrated. The brand’s foundation was laid in 2006 with organic soaps, and SCD, the shortened version of Eevor Skin Care Depot, was officially established in 2016. “Para may pagkakakilanlan, since mahaba po ‘yung name, SCD po ang nilagay namin.“
SCD bestseller
The brand’s success is evident in its bestsellers. “‘Yung sabon po namin ngayon na bestseller is kojic dark soap,” Angeles shared. “Para maiba, may twist po siya, kasi ‘yung kulay ng ibang sabon ay maputla, sa ‘min naman po, dark orange.” On feedback, SCD CEO Gracee Angeles said, “Maganda po because we deliver more than what we promise.“
The SCD Peeling Lotion also holds a special place, being the product that truly put SCD on the map. “Pinaka-naging best seller po kasi namin ay is SCD Peeling Lotion. Siya po talaga ‘yung nagpakilala sa SCD. Kami po ang kauna-unahang nagpakilala sa peeling lotion na puwede sa mukha at katawan.“
Affordable yet high-quality
Angeles’ commitment to quality and affordability resonates with consumers. “Ang kauna-unahan po naming endorser ay si Ms. Lovi Poe. Two years na po namin siyang kasama.” Lovi Poe’s contract was just renewed last May and the CEO couldn’t help but rave about her. “We really love her kasi she’s so kind and beautiful.” Angeles described her as elegant and sophisticated who is very down-to-earth. “SCD po kasi pang-masa pero high-quality po ang aming ginagawa,” she emphasized. “We don’t just make this product para lang mura pero lahat ng high-quality raw materials nilalagay namin.“
The brand’s accessibility is further highlighted by the affordability of its products. When asked if the brand is very affordable, Angeles happily reported, “Yes po, very affordable kasi ‘yun pong aming peeling skin lotion ng SCD, ‘pag binili mo siya ng single 100 ml, Php250, good for four months na po siya kung gagamitin n’yo lang siya sa face. Sulit na sulit.“
New product launched
The launch of the SCD Retinol Serum was a highlight of the birthday celebration. Developed over two years, Angeles herself is a testament to its efficacy. “Pinag-aralan po namin siya ng almost two years na. Siya po ang ginagamit ko now. SCD retinol serum,” Angeles introduced her latest product launched that night.
“Serum type po siya kasi humid ang Pilipinas. Hindi natin siya puwedeng lagyan ng moisturizer kasi nagkakaroon ng milia ang skin natin,” Angeles shared. The serum’s benefits, including collagen boosting, pore tightening, and reduction of eye bags, make it suitable for users as young as 20 years old. “Maganda po ang retinol kasi it can boost your collagen. Lalo na I’m aging. I need some retinol to support my skin firming, mag-close ang pores, and to avoid eye bags. Pero ang retinol, 20 years old ka pa lang, gumamit ka na. Every other day po siya,” Angeles suggested.
SCD’s growth and expansion
Angeles’ vision for SCD extends beyond the local market, with the brand already shipping worldwide. SCD ships worldwide. The brand ships to Japan, USA, UAE, Malaysia, and others, through distributors. “We built credibility. Nakilala kami through quality ng products,” she stated proudly. “Ang maganda po sa amin, hindi kami nag-lalaunch kung hindi namin nasesecure pa ang FDA, Halal [seal], trademark, IPO, everything na puwede namin masecure.“
The brand’s resilience during the pandemic is also noteworthy. “Lumakas. Noong pandemic, doon po talaga nag-boom si SCD kasi lahat ng tao nasa bahay, gusto magpaganda. Instead na mag-anxiety sila, why not magpaganda? Pero ako po ang pinakamaitim noon, grabe, karga ko ang mga karton, nasa labasan lang ng LBC [shipping office],” Angeles shared when asked how the business went during the COVID-19 pandemic. She joked about being the one whose skin suffered while making others beautiful with her products. This was due to too much sun exposure to meet the rise in purchase orders.
With a new product launch, a growing global presence, and a commitment to quality and affordability, SCD is poised for continued success. As Angeles and her team celebrate this milestone, they also look forward to further expanding their product line and reaching even more customers worldwide.
For more information, follow SCD Main Office on Facebook.
