LOOK: Frontrow International discontinues distribution of its ‘Luxxe’ line of products
The official statement of FRONTROW International on social media today announcing the discontinuation of its flagship product Luxxe White shocked its members and the brand’s avid users.
The announcement immediately trended on social media as it is reinforced with a “Paalam, Luxxe White” (Goodbye, Luxxe White) billboard on EDSA-Guadalupe. There has been no official word yet from the company’s owners — actor-producer RS Francisco and Manila mayoral candidate Sam Verzosa (SV) — leaving fans, loyal supporters, and industry insiders shocked and wondering.
What prompted this unexpected news is still undetermined while numerous speculations float around in the business community. Luxxe White’s sudden discontinuation raises serious questions. How could the flagship product of a major health and beauty empire, once hailed as a pioneer, come to an end?
For 15 years, Luxxe White has earned the trust of a number of consumers not only in the Philippines but across the world.
Regine Velasquez-Alcasid; Cha Eun-Woo; Gretchen Barretto; Jinkee Pacquiao; Sachzna; Cristine Reyes; Daniel Padilla; Miss Universe 2018 Catriona Gray; and Vice Ganda, to mention a few, endorsed Luxxe White’s benefits.
Screenshot from the Frontrow International website
As the shockwaves continue to ripple through the health and beauty industry, Francisco and Verzosa remain elusive.
