LOOK: Ivana AlawI is the muse of LVNA by Drake Dustin’s collaboration with international doll brand Barbie
Barbie, with her signature blonde hair, dazzling smile, and endless wardrobe, has been an integral part of little girls’ lives worldwide for decades, including here in the Philippines. Filipinas, like many others, have spent countless hours playing with Barbie dolls, dreaming big dreams, and exploring the limitless possibilities of their own futures. Today, if there’s a Filipina who embodies the spirit of Barbie, it’s Ivana Alawi. The popular vlogger and former “Batang Quiapo” star, with her captivating beauty, entrepreneurial drive, and relatable charm, has become a role model for young women across the nation. She epitomizes the essence of Barbie: empowered, authentic, and unafraid to be herself.
It’s no wonder that when Filipino homegrown jewelry brand LVNA by Drake Dustin secured a three-year license and collaboration deal with Mattel, Ivana Alawi was the natural choice to lead the campaign. The “Barbie” collection, set to launch on October 8, marks a significant milestone for LVNA, and Ivana’s presence adds an extra layer of excitement and star power.
The world of fashion and entertainment was abuzz on August 8, 2024, when LVNA by Drake Dustin unveiled its groundbreaking collaboration with Barbie™ during a grand press conference at The Peninsula Manila. The partnership promises to deliver a collection of exquisite jewelry that fuses LVNA’s signature elegance with Barbie’s iconic and timeless charm.
This collaboration isn’t merely a business venture; it’s the realization of long-held dreams and aspirations. LVNA’s founder and CEO, Drake Dustin Ibay, revealed that the brand had been approached with this opportunity five years ago, but they weren’t ready then. Today, the collaboration stands as a testament to LVNA’s growth, success, and unwavering passion.
The press conference, attended by media representatives and major investors, was a celebration of this milestone. Ivana Alawi, LVNA’s long-term endorser and recent investor, shared her excitement, describing the collaboration as a dream come true. Her presence at the event underscored the power of her influence and her deep connection with the LVNA brand.
Empowering Women Through Brilliance and Barbie
The Barbie x LVNA collaboration goes beyond fashion; it’s a celebration of the beauty, brilliance, and limitless potential within every woman. It aims to empower women of all ages and backgrounds to embrace their individuality and express themselves through stunning jewelry pieces.
LVNA has announced that several faces will represent this collection, showcasing the versatility and artistry of the jewelry. Ivana Alawi will be the first to wear the LVNA x Barbie collection, featuring prominently in the brand’s creative ad campaign later this year.
A Bridge Between Generations
As the collaboration unfolds, LVNA is poised to unveil more groundbreaking releases that will undoubtedly capture the hearts of fashion enthusiasts and Barbie fans alike. This partnership is about creating a meaningful connection between generations, inspiring women to dream big, and reminding them that, like Barbie, they can be anything they want to be.
The Barbie x LVNA collaboration showcases the power of dreams and magic of partnerships. It’s a story of ambition, creativity, and the celebration of feminine brilliance. As Ivana Alawi perfectly embodies the spirit of Barbie, this collection is sure to resonate with women of all ages.
