“Parang kailan lang, MESA was celebrating its 10th year and signing its first-ever endorser and that was Dingdong Dantes,” MESA Chief Operating Officer Eric Dee opened the contract renewal event with GMA’s Primetime King at the Rockwell branch. He continued, “Then, the pandemic happened. Hirap naman mag-promote to get people to go to restaurants. What we decided was to help out the community.” Dee went on to share that the MESA team was quick to come up with charitable efforts which included providing food for frontliners.
“Moving forward, I think we see the light at the end of the tunnel. Restaurants are opening up again. The economy is opening up. And we continue to build restaurants everyday,” Dee shared the good news. He laid out the company’s plan in partnership with Dantes. “So, currently, we are at 70 stores and we are not going to be stopped by the pandemic. This year, we will sign with Dingdong again because we believe, together with him, we can grow our network to 100 stores by 2024,” he added.
MESA, a homegrown Filipino casual dining brand – under the umbrella of FooDee Global Concepts, one of Manila’s leading multi-brand food and beverage groups run by father-and-son duo Rikki and Eric Thomas Dee – continues to awe its guests with innovative take on traditional flavors, elevating Filipino cuisine to captivate both local and international market.
In pursuit to campaign “Road to 100”, MESA renews its tie with Actor and Brand Ambassador Dingdong Dantes with the unveiling of a giant billboard atop MESA headquarters located at One Corporate Central in Mandaluyong City. The partnership remains confident in reaching 100 branches by 2024.
“Our aim to accelerate opening more MESA branches nationwide and even abroad is stronger with our continued tie with brand ambassador, Dingdong Dantes. He shares MESA brand values and embody the character of a wholesome and modern Filipino Family man,” says Eric Thomas Dee, COO of FooDee Global Concepts.
The collaboration of the brand with Dingdong Dantes has institutionalized MESA as your go-to Filipino restaurant serving classic familiar flavors with a whole new twist. From Pomelo Salad, Laing 2 Ways, Crunchy Pork Sisig, Sinigang in Pineapple and Guava, Binagoongang Baboy ni Kaka to desserts like Crispy Leche Flan, Sapin Sapin 2 Ways, Guinumis and its bestselling Halo-Halo, diners have a wide-range of mouthwatering selections to choose from.
MESA is evolving as a household name for Filipinos with its signature item, Crispchon – a crispy deep fried piglet wrapped in malunggay crepe with cucumber, leeks, wansoy and served with four store-made sauces – also recognized as the “Best Crispchon in the World” by Taste Atlas.
“Our goal to reach 100 stores, targets not only major malls but stand-alone stores in commercial areas and hotels all over the country and abroad,” says Dee. He also recognizes the contributions of good franchise partnerships as MESA champions Filipino cuisine in every part of the country serving high-quality dishes with genuine hospitality in a relax, modern ambience while keeping in mind customer’s value for money.
You may visit https:/mesarestaurant.ph/ for our store locations nationwide. Follow @mesaphilippines on Facebook and Instagram