Look: Nutella Launches a New Name in the Philippines
Yesterday, at the Glorietta Activity Center, top brand Nutella gave its media partners and everyone a treat. It introduced the brand’s new name in the country – each of its consumers’ names! This #YourNutella campaign strategy that has been rolled out in different countries has finally reached the Philippines.
As the Regional Brand Manager for Southeast Asia Fabian Heymer said, our names are made important by the meanings we infuse into them. This is why Nutella connects to us in a unique way through this new campaign. It allows us to feel special by letting us personalize our jars and put our names on them.
If you want to have YOUR NAME printed on a jar of Nutella, head over to Glorietta 2 Activity Center until Sunday (May 15) and explore the branded area. For Php279, you get to take home a personalized 350g jar of the popular hazelnut spread. (Oh yes, it’s important to note that Nutella is NOT chocolate, it’s pure hazelnut goodness! Anddd, are you pronouncing the product name correctly?)
Starting today, around 40 participating supermarkets in the Philippines will also carry the name label standees, with selected stores running promotional events for fans to get their own name labels. If you don’t find your name in the standees, YourNutella.com will be available for use in the Philippines starting May 16. You can customize your own labels and have them sent through snail mail to your address! 🙂
WATCH my personal experience:
A video posted by RandomRepublika.com (@randomrepublika) on
Follow @NutellaSEA on Instagram for more information!
