LOOK: Puregold launches its first digital series ‘GVBOYS: Pangmalakasang Good Vibes’
Puregold goes beyond providing its consumers with the best grocery shopping experience. The brand bolsters its efforts to be part of its target market’s lives through entertainment.
Puregold Channel was conceptualized as a means to provide quality entertainment to millions of Filipino families staying at home because of the pandemic. “SHOPPERTAINMENT,” as pioneered by Puregold, combined grocery shopping with entertainment—two things that Filipinos are passionate about—across Puregold’s millions of followers on its social media platforms.
“GVBOYS: Pangmalakasang Good Vibes” is Puregold Channel’s first digital series and the newest addition to the exciting roster of shows.
The show stars three of today’s most relevant stars —Jerome Ponce, Nikko Natividad, and Dave Bornea—and they will be joined by the talented, feisty and funny Wilma Doesnt, Elsa Droga, and Carmi Martin.
Directed by veteran director, Don Cuaresma, “GVBOYS: Pangmalakasang Good Vibes” will have 8 episode drops and 2 special episodes. The digital series can be streamed online for free on Puregold Channel’s Facebook and YouTube pages starting July 10.
It is a coming of age story of three housemates. Each episode highlights relatable adventures, antics, and life experiences.
“Puregold Channel is dedicated to our loyal customers. This is our way of rewarding and staying in touch with them outside the stores. This is Puregold’s thrust, to strengthen the future of retail through strong engagement and digital footprint,” said Puregold Price Club Inc. President Vincent Co.
Since the launch of Puregold Channel late last year, the supermarket giant has come up with engaging content for people of all ages. Among the shows the channel has put up are a game show “Playtime Panalo” with Luis Manzano, a talk show “Sabado Bago Live” co-hosted by Boy Abunda and Gretchen Ho, a stand-up comedy show “The Ha Ha Hour” hosted by Alex Calleja and a Mobile Legends: Bang Bang gaming tournament “Puregold Esports Live”.
For updates, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter and subscribe to Puregold Channel on YouTube.
Tune in on July 10 (Saturday) and get ready to have fun. “GVBOYS: Pangmalakasang Good Vibes” is available for streaming on Puregold Channel.
