LOOK: Vic Sotto is the newest face of Santé Barley
Vic Sotto, an icon in Philippine entertainment with his stint in the longest running noontime show in the country, is stepping into a new role—not as a comedian or actor, but as the newest face of Santé Barley. Known affectionately as “Bossing,” Vic has been an integral part of the industry since the 1970s. His latest venture as a brand ambassador for Santé highlights his commitment to inspiring Filipinos to prioritize their health.
“I’m honored to join Santé Barley in their mission to empower Filipinos to live better,” Vic shared. “Good health is a gift, and we all have the power to nurture it with the right choices. Santé Barley is a product I trust, and I’m excited to share it with more people.”
MJ Marfori hosted the event
A Career Built on Connection
Vic’s influence goes beyond his impressive resume. From hosting the beloved noontime show Eat Bulaga! to starring in comedy classics like Si Agimat at si Enteng Kabisote and Enteng ng Ina Mo, his ability to connect with audiences has made him a household name. Recently, he ventured into uncharted territory with The Kingdom, a 2024 historical drama that imagines a Philippines untouched by colonization. It was a departure from his usual comedic projects and a testament to his versatility.
This connection with people, both on and off-screen, makes Vic an ideal partner for Santé Barley. The brand, a trusted provider of organic health and wellness products, aims to improve lives by promoting better health through natural solutions.
What Makes Santé Barley Stand Out
Santé’s flagship product, Santé Barley, is cultivated in the pristine fields of Canterbury, New Zealand. Certified organic by BioGro New Zealand, it is rich in essential vitamins, minerals, amino acids, and antioxidants. These nutrients are known to support digestion, enhance immunity, and boost energy. Santé also offers a range of wellness products, including capsules, coffee blends, and powdered drinks designed to fit various lifestyles.
Santé’s CEO, Joey Marcel, emphasized the synergy between the brand and its new ambassador. “Vic’s genuine approach to wellness and his ability to inspire others align perfectly with our goals. We’re excited to see how this partnership will encourage Filipinos to prioritize their health.”
A Family Man with a Legacy
Coming from the influential Sotto family, Vic is no stranger to making an impact. His siblings, Tito and Val Sotto, are notable figures in their own right, and his children include actor Oyo Boy Sotto and Pasig City Mayor Vico Sotto. Whether he’s entertaining audiences or spending time with family, Vic embodies the energy and vitality that Santé Barley promotes.
Spreading the Message of Wellness
This collaboration will feature Vic in various campaigns, from TV commercials to live events and digital content. Through these platforms, Santé aims to educate Filipinos about the importance of making healthier choices and incorporating organic products into their daily routines.
As Vic steps into this role, his message is clear: good health is within reach, and it starts with the right choices. With Santé Barley by his side, “Bossing” is ready to inspire Filipinos to embrace a healthier, more vibrant way of life.
