Luna Aura and Sofia Andres redefine glutathione’s role in the local beauty scene
Luna Aura has excitedly introduced Sofia Andres as its inaugural celebrity endorser, marking a new phase in its journey to reshape how glutathione is perceived in the Philippines. Sofia embodies the brand’s desire to challenge norms and alter the conversation surrounding glutathione, which has long been primarily associated with skin lightening.
The Filipino Quest for Fairer Skin
For generations, many Filipinos have equated beauty with a lighter complexion. This has resulted in a fixation on skin whitening products, often overshadowing the broader benefits of ingredients like glutathione. This mindset has been deeply rooted in the culture, influenced by historical and societal factors.
Sofia Andres: Beauty Beyond Skin Deep
Sofia Andres, a multifaceted personality in the entertainment world, is the embodiment of the various roles women play in life. As a daughter, sister, mother, artist, and entrepreneur, Sofia exudes strength and elegance. Luna Aura champions a more inclusive concept of beauty, one that goes beyond the surface, and Sofia is a shining example of this. Her partnership with the brand signals a move towards embracing a holistic approach to well-being.
The Power of Hope Glow Super
Luna Aura’s Co-founder, JC Alelis, explained the unique quality of Hope Glow Super: “What makes Hope Glow Super special is the proprietary blend of S-Acetyl and Reduced L-glutathione.” This innovative blend guarantees peak efficiency, supporting overall wellness, not just skin advantages.
Nica Alelis, Founder of Luna Aura, shared her personal story: “glutathione in the Philippines has been typecast as a ‘pampaputi’ supplement. As a PCOS warrior, I’ve experienced firsthand the benefits of glutathione beyond whitening, and with Hope Glow Super, we’re aiming to shift the conversation. glutathione is a multi-dimensional supplement that supports overall health and well-being.”
Sofia’s Connection to Luna Aura
Sharing her thoughts on collaborating with Luna Aura, Sofia said, “At the end of the day, family is all you have. I think I’m just too harsh on myself, parang feeling ko I have to do more, l wanna explore more. I’m just happy that I’m with Hope Glow Super.”
Embracing #SofialnFullAura
The media launch, which took place on September 6, introduced the #SofialnFullAura campaign, encouraging everyone to accept glutathione as a daily part of their beauty and wellness routine. With Sofia Andres as the face of Hope Glow Super, Luna Aura aims to motivate countless others to discover the transformative advantages of glutathione.
