Ajinomoto surprised unsuspecting media guests when Luis Manzano suddenly interrupted the game-show themed #CrispyFryPlayDay virtual event. Until his reveal, the participants thought that they and their families will simply bond during the fun virtual games.
#CrispyFryPlayDay is a game show-themed event held via Zoom where “Kuya Lucky” invited select media Frymates for a special task: partner with their kids and family members to virtually cook meals perfect for families and friends. The virtual game had three exciting rounds where participants had to guess the ingredients, and the price of special ulams made better with Crispy Fry products. What they didn’t know was that Luis was secretly observing and competing in the games disguised as “Philip Santos.”
Upon his surprise reveal, Luis acknowledged the cooking talents of the participating frymates. He said, “I saw how determined and competitive our frymates are. With all their answers and insights, I cannot help but learn from them too. Should I need a personal chef, I would definitely hire one of them!” Kidding aside, Luis also shared about his renewed interest and love for cooking. “For me, cooking can be two things: super stressful or supratherapeutic. With products like Crispy Fry® Chicken and Fish, people now have a simple and enjoyable cooking experience as well as a CrisPanalong meal for the whole family, ” he adds.
Cooking with Crispy Fry®
Cooking is made better and more special with Crispy Fry®, the #1 breading mix brand in the market. Perfect for Filipino families, Crispy Fry® is made from choice flours and starches perfectly blended with seasonings, concocted to make fried chicken and fish crispy-delicious.
The brand has an extensive list of variants available on the market. This includes Crispy Fry® Chicken Breading Mix, which comes in Original, Garlic, and Spicy so families can enjoy fried chicken in different ways. Crispy Fry® also has a variant with Gravy Mix and another with Japanese bread crumbs, seasonings, and spices. Meanwhile, the new Crispy Fry® Fish Breading Mix reduces oil spills while cooking so families can enjoy fried fish without the hassle.
“Ajinomoto has always been committed to a simple but satisfying meal for every Filipino household. With our new stay-at-home lifestyle, we hope to strengthen this promise and promote cooking as a family bonding activity because it’s fun, easy, and rewarding,” says Roann Co, Ajinomoto Philippines Corporation’s General Manager of Marketing and Public Relations.
Crispy Fry® and #CrispyFryPlayDay are part of Ajinomoto’s Eat Well, Live Well promise for Filipino families – to create high-quality products for delicious, healthy, and enjoyable mealtimes.