Long-term impact is rarely measured by products alone in an industry often driven by trends and quick turnarounds. For some brands, true success is reflected in the livelihoods they help build and the communities they uplift. This was the spirit behind the recent recognition given to Brilliant Skin Essentials Inc., a homegrown beauty brand.
Brilliant Skin Essentials Inc., founded by skincare entrepreneur Glenda Dela Cruz, more popularly known as “Miss Glenda,” was named the 2025 Top Employer of the Year by the Municipality of Morong, Rizal. The award highlights the company’s contribution not just to the beauty industry, but also to local job creation and economic activity.
The recognition was formally conferred on March 13 during a ceremony at the Comandancia Building in Morong. Glenda personally received the plaque, which was signed by Morong Mayor Sidney B. Soriano, marking a milestone moment for both the entrepreneur and her company.
Alongside the top employer distinction, Brilliant Skin Essentials Inc. also earned spots among the municipality’s leading contributors, ranking as the Top 3 Outstanding Business Taxpayer of the Year and the Top 4 Highest Real Property Taxpayer of the Year. These citations underscore the company’s expanding footprint not only in retail but also in its financial contributions to local development.
Glenda’s entrepreneurial reach extends beyond skincare. Her other venture, Pink Ladder Construction and Development OPC, was likewise recognized, placing as the Top 14 Outstanding Business Taxpayer of the Year.
In her speech, Glenda emphasized the personal significance of the recognition, noting that it came from the very place where her journey began.
“Hindi po ito basta-bastang parangal para sa akin, dahil ito po ay galing sa sa Morong, ang bayan na pinagmulan ko. Ang lugar na kinalakihan ko. Ang lugar na nagbigay sa akin ng lakas ng loob, kahit noong mga panahong hindi pa ako ganoong kakilala,” she said.
From its early days, Brilliant Skin Essentials has steadily scaled its operations, now employing more than 1,000 individuals nationwide. The brand has also cultivated an extensive network of franchisees and distributors, creating opportunities that extend far beyond its core business.
“Ngayon, mahigit isang libong empleyado na ang bahagi ng Brilliant Skin Essentials sa buong Pilipinas. Mayroon na ring libu-libong franchisee at distributor na nagtitiwala sa aming brand. At sa likod ng bawat isa sa kanila ay mga pamilyang umaasa at nabubuhay dahil sa oportunidad na ibinibigay ng Brilliant Skin Essentials,” she stressed.
For Glenda, being recognized as Morong’s top employer is not simply about titles or rankings, but about the journey that made it possible.
“Kaya para sa amin, ang pagiging Top 1 Employer ng Morong ay hindi lang numero o titulo. Ito ay bunga ng pangangarap, pagsusumikap, at sakripisyo,” she said.
The recognition comes at a meaningful time as the company prepares to celebrate its 10th anniversary this year. Moving forward, Glenda reaffirmed her commitment to the community that played a key role in shaping her story.
“Ang tagumpay ng Brilliant Skin ay tagumpay din ng Morong. Habang patuloy kaming lumalago, hindi namin kailanman makakalimutan kung saan kami nagsimula,” she said.
The proud CEO closed her remarks by expressing gratitude to the local government and the people of Morong, describing the award as a shared honor for both herself and the entire Brilliant Skin Essentials family.
