A new entrant in the beauty and wellness industry, Unfiltered skincare brand is run by multihyphenate and media practitioner Rina Navarro. Aside from being a mom of four and entrepreneur, the former media outfit executive is also a movie producer, a public official, women empowerment advocate, and a philanthropist.

Founder and CEO Rina Navarro

During the early part of last year’s lockdown, Rina founded the I Am Hope organization with her friend, Kapamilya actress Bea Alonzo.

Rina and I Am Hope organization’s co-founder, Kapamilya actress Bea Alonzo

Going Unfiltered

“We launched late last year, December. I started it with my friends. Puro girls kami,” Rina happily introduced her young but promising skincare line in a pocket interview held last week. “Most of the products we developed and are developing are from scratch. They are developed in a reputable laboratory. That’s Unfiltered skincare,” she added.

Rina is tagged as her brand’s own walking billboard

#Unfiltered beauty concept explained

I’m sure a lot of people think that because we are ‘Unfiltered,’ we are anti-filter, you know like, Instagram, Facebook. Kasi ang daming nag-fi-filter ngayon,” Rina told Manila Standard entertainment editor Nickie Wang and started dispelling possible misconceptions about her brand.

Rina channeling her Unfiltered beauty

People would think we encourage no makeup. Actually, Unfiltered is a character. It’s something inside of you,” she clarified. “It’s the confidence you gain and you build when you use our products. With or without makeup, you are confident enough to face the world.”

Rina emphasized that beauty doesn’t equate to perfection. She elaborated, “Unfiltered is not just a name. This is also about wellness and mental well-being. We encourage women to embrace their imperfections. Skincare doesn’t mean your skin has to be perfect or you have to be white. We encourage that you embrace yourself anong weight mo, anong height mo, even anong nakaraan mo. You can be an Unfiltered woman or man.

When asked what the brand’s main product is, Rina beamed and showed everyone the NO-FILTER kit. “Hindi na siya complicated. We created a set that will uncomplicate taking care of the skin. Kumbaga, ito na lang talaga,” she emphasized. “We are coming up with a lot more.”

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NO-FILTER kit

One thing that stands out about Unfiltered is its minimalist packaging and color scheme. Rina, as told to Random Republika, is the brains behind the elegant branding. “The inspiration for this is a foreign brand which I really love and it’s very pricey. I have to go pa to Hong Kong or New York to buy it. That’s the inspiration,” she shared. “I just thought that it has to be something Filipinos can afford.”

Rina later spilled that the Uglow Luminescence Serum is Unfiltered’s holy grail product and her personal favorite.

The serum, according to her, is highly effective as it contains ingredients that make the skin soft and smooth with a glass skin effect. “There’s an active ingredient called Niacinamide. This one protects all of us from blue light. So, if you’re in front of your computer the whole day, nakakatanda rin siya ng skin. Parang mini sunblock mo siya, pang-indoor,” she enthused. She also happily volunteered, “Ang dami naming repeat orders with the serum kasi nag-improve talaga ‘yung lines nila sa skin. Even ‘yung mga titas ko, lola. They swear by it. That’s something I’m proud of. Pabalik-balik sila.”

Another bestseller among the products is the Ucleanse Revitalizing Soap. “Mabilis din ‘yung soap sa’min [in sales] and super kinis daw nila [consumers],” Rina shared. “I’m basing this from feedback when customers tag us on Instagram and Facebook or when they send us private messages.”

As Unfiltered Skin continues to grow, Rina aims for one thing — to keep things uncomplicated. She wants the brand to be known as a simplified skincare line. “That with a few products, it can drastically change your skin,” Rina said. She further explained, “I want to be the gamechanger. That everyone can afford it and have better skin.”

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The country’s Soul Diva Jaya swears by the products and asked if she could sell them.

Celebrity endorser to be launched soon

As a teaser, Rina revealed that an A-list actress is set to be Unfiltered Skin’s first celebrity brand ambassador, “She embodies the essence of being unfiltered.”

Unfiltered Skin experiences a growing number of local selling partners in Samar, Leyte, La Union, Antipolo, Quezon City, Rizal, Laguna, Bulacan, Cebu, Subic, Tagaytay, Cavite, and even in Mindanao. Its first international store is based in Singapore.

Unfiltered is also currently available via online purchase on Instagram (@unfilteredskin_main), Viber (+639563010059), and Facebook.

WATCH Random Republika’s part in the Q&A: