Now Available: Brand’s Essence of Chicken arrives in the Philippines
Something new and promising just arrived here in the Philippines: Brand’s Essence of Chicken. The official launch was well-attended by executives and media practitioners at the Marriott Hotel Manila on February 12.
John Wong, Suntory Beverage & Food Asia Pacific Director & Regional Head of Legal for Asia Pacific, set the stage: “Today, we celebrate an exciting new chapter for Essence of Chicken in the Philippines.” He emphasized the significance of the event, stating, “This is more than just a product launch—it marks the beginning of a strong and promising partnership between Suntory and GSPDI.”
Wong then offered a glimpse into Suntory’s history. “Before we begin, I would like to share some background about Suntory. This is Mr. Shinjiro Torii, the founder of Suntory. More than 125 years ago, he started the business by introducing wine to Japan. He then shaped Suntory’s focus through continuous innovation, creating markets where none previously existed. Today, we carry forward that philosophy on a global scale, bringing us here to the beautiful Philippines.” He described the company’s unique approach: “Suntory is a unique and dynamic global company. Our portfolio has been built with consumers in mind, creating rich experiences that make everyday moments happier and brighter.”
Water, it turns out, is at the heart of Suntory’s operations. “So, what makes us special? At Suntory, our business begins and ends with water. Without water and the natural world that nurtures it, we would not exist. It is essential to our work, and we strive to live in harmony with nature.”
Wong also spoke of their commitment to quality. “Our craftsmanship, or Monozukuri, is more than just pioneering techniques and technology. It is about blending those innovations with experience, creativity, and the empathy of our people to create the highest-quality products that delight our customers.” He revealed their driving ambition: “At Suntory, Yatte Minahare—our spirit of bold ambition—drives us to grow, transform, and constantly seek ways to improve.” And he acknowledged the importance of community.
“Lastly, our business success would not be possible without our consumers, communities, and the environment we share. By giving back to society, we honor and strengthen the relationships that support our business growth.” Wong painted a picture of a unified global workforce: “Across the world, we are one team—41,000 Suntory employees strong—united by the same philosophy, serving our consumers, customers, and communities with passion and purpose.”
The partnership with GSPDI clearly excited Wong. “This brings us to our partnership with GSPDI. From our very first meeting in 2023, GSPDI brought something special to the table, making this partnership truly unique and significant for our launch in the Philippines.” He outlined their plans for the future: “Our trade partners and business associates can expect a strong and sustained presence for Essence of Chicken across stores nationwide, with exciting product launches in the years to come. We are committed to expanding our portfolio to meet the evolving needs of Filipino consumers.” He concluded with a sense of shared purpose: “Together, we embark on this journey with great enthusiasm, and we look forward to making a meaningful impact in the Philippines.”
An audio-visual presentation then detailed the meticulous process behind Brand’s Essence of Chicken. “The method of preparing the essence of chicken breaks down the proteins into molecules, which everyone can easily digest and absorb.” The presentation continued, explaining the removal of unwanted elements: “Next, Brand’s removes all the fat and cholesterol, using a high-speed, precision centrifugation.
Then, the process involves removing excess water, increasing the concentration three to four times that of normal chicken soup, sealing in the nutrients with no added salt. Brand’s’ quality assurance team checks every bottle to ensure the right consistency of concentration, colour, and nutritional value.”
The bottling process was also described: “The essence of chicken is filtered and goes into sterilized bottles, which are then vacuum-sealed using a patented triple safety cap. Because every bottle of Brand’s Essence of Chicken is sterilized to ensure there is no microbiological activity, no preservatives are needed.”
The presentation emphasized the rigorous quality control: “Before packing, all Brand’s Essence of Chicken undergo 100% check of impurities using infrared lights. Using a high-tech vacuum technology, each bottle of Brand’s Essence of Chicken is verified for its optimum quality before leaving the factory.”
Finally, the journey of each bottle was completed: “Finally, every bottle is labeled and stamped with its batch code and expiry date, ready to be sent around the world. Brand’s trusts this natural goodness will fuel consumers for challenges that test will test the mind and body.”
GSPDI General Manager Ric Requintina, Suntory Beverage & Food Asia Pacific Director & Regional Head of Legal for Asia Pacific John Wong, Alicia Yen, GSPDI President Peter Tiope, GSPDI Vice President of Sales and Marketing Patrick Tiope
Brand’s Essence of Chicken is designed for those seeking a natural energy boost, a fat-free, cholesterol-free tonic, and a trusted wellness product. It’s made with premium quality chicken, contains no added salt, is fat-free, preservative-free, and cholesterol-free. It can be enjoyed straight from the bottle at any temperature. Once opened, it should be refrigerated and consumed within 24 hours. Brand’s Essence of Chicken is now available in selected leading supermarkets and drug stores nationwide, as well as on Shopee and Lazada.
