Since stepping out of Bahay ni Kuya, endorsements have been pouring in for Pinoy Big Brother: Celebrity Collab Edition standouts and Sparkle artists Mika Salamanca and Charlie Fleming. Just three months after their exit, the two are glowing brighter than ever, this time as the newest faces of Luxe Organix Philippines.
The rising stars were officially introduced as brand ambassadors during a media launch held on October 7, 2025, at Fable Café Lounge in Bonifacio Global City. The event gathered top executives from GMA Network and Luxe Organix, including CEO Eugene Yap, President Diane Yap, and Sparkle’s Joy Marcelo and Anne Puno-Ignacio.
Both Mika and Charlie were among the most memorable personalities from PBB: Celebrity Collab Edition. Mika, one of the country’s most-followed YouTubers, was crowned Big Winner, while Charlie—known for her charm and wit as one-half of the “ChaRes” tandem with Esnyr Ranollo—finished as Third Big Placer.
Now, the two are trading reality TV confession rooms for beauty counters and camera lights. “It’s her authenticity that made us have her as our endorser,” said Luxe Organix CEO Eugene Yap about Mika. “We are a brand that remains affordable but effective. She is inspiring and has influence—this is an exciting partnership.”
Beaming with excitement, Mika shared that becoming part of Luxe Organix felt like destiny. “I always see them in stores and I personally use their products,” she said. “I didn’t really have to make an effort because I knew, one day, I would be part of this brand. I’m super happy because a lot of brands approached me, but this one works for me.”
Among her go-to products are the Aloe Vera and Rose Scented line and the cleansing balm, which she credits for keeping her skin camera-ready. When asked for skincare advice, she emphasized the importance of hydration and sun protection. “Before you even put on something to cover your skin, make sure it’s hydrated. I get little breakouts when I use products that aren’t in gel form, so Luxe Organix is the perfect solution for me,” she explained. “And always use sunscreen—we need to look young! Sun damage isn’t part of that.”
For Charlie, skincare isn’t about overspending—it’s about being smart with what works. “Girl, let’s be for real. We are not the bubbly breadteeners for nothing. Yes, I do have a budget,” she said with a laugh. “Even if I know I need to buy something, minsan binabagalan ko pa. But I make sure to invest in myself—wisely.”
She added, “Right now, I go for two to three products only. Medyo tipid, but when it comes to self-care, I still invest in quality. Kahit mahal, as long as my skin looks good and healthy, okay na ’yon.”
From the nation’s favorite housemates to brand ambassadors of one of the country’s most trusted skincare lines, Mika and Charlie’s glow-up is more than just skin deep, it’s a reflection of authenticity, confidence, and the kind of smart beauty that resonates with every Filipina.
