PHENOMENAL: Fans Flock to See Vice Ganda at Vice Cosmetics’ Flagship Store Opening in Market! Market!
It’s been a year since the grand launch of the Unkabogable Star Vice Ganda‘s cosmetics line VICE Cosmetics. Since then, rave reviews have been flooding social media (check out makeup vloggers’ reviews on Youtube) over Vice Cosmetics’ affordable yet high-quality lipsticks. The brand sends out its message of #GandaForAll as it aims to cater to all markets.
Vice Cosmetics’ product development is very impressive. I am particularly fond of the shades of lip color available! Suitable for both the moreno, morena, mestizo, and mestiza! (Yes, since the brand campaigns for beauty for everyone, who says lipsticks are just for girls?) The brand is definitely living up to its promise of reaching more people across the country and the world (Fans are posting Vice Cosmetics products being shipped abroad by their relatives. Personally, I gave out the limited edition red lipstick last Christmas to friends in Dubai and the US!). Vice Cosmetics is now available in 100 Watsons branches, 40 kiosks nationwide, and 5 online platforms.
In celebration of its anniversary, Vice Cosmetics mounted a music festival-slash-Guinness Book of World Records attempt. Vice Cosmetics broke the existing world record and emerged superior in the lipstick category as it now holds the world record of Most Number of People Applying Lipstick at the Same Time. Boys, girls, men, and women applied Vice’s lipsticks all at the same time at the Araneta Coliseum. I am proud to say that I was part of that record-breaking moment. 🙂
To kick off its second year, Vice Cosmetics reached another milestone as it opened the flagship store at the Ground Floor of Taguig’s highly populated mall Market! Market! last November 10. The store is experiential with Instagram-worthy setup and the Vice Wall which allows customers to try the products.
WATCH our coverage of the ribbon-cutting and interview with Vice Ganda:
For more information on Vice Cosmetics, visit the flagship store at Market! Market! (beside Krispy Kreme) or check out the official Instagram page HERE.