Pure Jus founder Kristal Hierco-Reyes: From fresh juices to portable wellness
Kristal Hierco-Reyes, the woman behind the popular fresh juice brand Pure Jus, has a new venture: Nutripure. This line of superfood products aims to make healthy living more convenient, especially for those with busy lifestyles.

“Kasi for 10 years, diba, I’ve been doing fresh juices? So, ang nag-invite nalang dito sa atin, yung clients ko din, because they always tell me, ‘Give us something that we can bring anywhere, yung mga gano’n. So, parang something na pwede namin inumin anywhere.’ Kasi ang hirap nga naman laging mag-fresh, diba?,” Kristal explained.

Kristal, a mass communications graduate, combined her research skills with expert advice to create Nutripure. “So, sabi nila sa atin, ngayon, pag nag-travel sila, dala-dala nila lahat.” The result is a range of superfoods designed to boost daily vitality.
Nutripure’s Superfood Trio
Currently, Nutripure offers three key products:

- Youth Slim: A juice powder packed with fruits, vegetables, and herbs. It supports metabolism, digestion, and the immune system, while also aiming to improve skin’s appearance.
- Beauty Boost: A superfood drink loaded with vitamins and minerals. It nourishes the skin and promotes a youthful glow, with added glutathione and collagen from Japan for enhanced anti-aging benefits.
- Beauty Fit Habit Coffee: A blend of premium green coffee with Garcinia Cambogia and L-carnitine for fat burning. It helps curb cravings, boost metabolism, and detoxify the body, while being safe for diabetics and breastfeeding mothers.
Quality and Affordability
Kristal is committed to providing high-quality products at reasonable prices. When exposed to unbelievably cheap competing brands, she has this reaction: “Parang inisip ko, hindi talaga. Ako as negosyante, bakit hindi ko gugustuhin kung may ganun kamura diba? Pero ano yung laman? Dapat I make sure effective yung laman.” She believes in delivering value to her customers, stating, “Hindi ko gustong basta sikat. Gusto ko effective.”

Beyond Supplements: Holistic Wellness
While Nutripure promotes convenient wellness, Kristal emphasizes the importance of a holistic approach. She readily gave personal beauty tips.





“Ako, yung hindi magastos na beauty care, hydrate, water. I mean, this is true. Akala nila, cliché yun, pero you have to drink water. A lot of water talaga. Lots of water. Ako, lots of water. And then, walk. Yan talaga. Walking is very good.”
Kristal also acknowledges the role of supplements in modern life. “And also, supplements. Kailangan mo ng supplements. Kasi at this age, at this time, GrabFood and Foodpanda are everywhere, wala ka ng nutrients sa katawan mo. Wala akong restriction sa diet o kahit anong kinakain ko. Pero controlled. Controlled lang. Kasi alam niyo, pag-iisipin niyo, mas nagkakasakit yung maraming kinakain.”
Future Plans: Expanding Knowledge
Kristal is considering furthering her expertise in nutrition. “Online courses na lang yung pwede kong gawin. Because ito yung plan ko for this year, because talagang iniisip ko rin na bigyan siyang time. Marami kasi akong ginagawa kasi meron pang construction business din. So yung partner ko kasi construction naman. So ito talaga, ito yung focus ko. So kailangan din i-balance. But then sabi nila investment if you will study a lot and learn more.”

She’s looking into online certification programs from international nutrition schools. “Online lang siya. Online lang and at your own pace lang. May lecture and certification ‘yun.”

Nutripure products are available on Lazada, Shopee, and TikTok Shop. The brand also offers capsules and a skincare line.