Puregold teams up with P-Pop and rap icons for MassKaravan and Concert 2024 in Bacolod
Music is the lifeblood of Filipino culture, and there’s no better way to celebrate this passion than with a lively festival. The MassKara Festival in Bacolod City provides the perfect backdrop for such a celebration, blending the infectious energy of Filipino music with the vibrant spirit of the festival. This year, Puregold took the excitement to new heights with their Sari-Sari Store MassKaravan and Concert, a musical extravaganza that brought together some of the biggest names in Filipino music.

Puregold brought the party to Bacolod City Government Center with their Sari-Sari Store Masskaravan and Concert!
A Musical Fusion: Hip-hop Meets P-Pop
The stage was set at the Bacolod City Government Center, where a massive crowd of over 150,000 gathered to witness an unforgettable night of music. Hip-hop sensations Skusta Clee and Flow G ignited the crowd with their hard-hitting beats and captivating lyrics, while P-


Several lucky winners claimed VIP passes given away by Puregold’s partner brands who had booths set up at the concert venue.
The first 2,000 concert-goers scored a free loot bag filled with P300 worth of groceries, courtesy of Puregold. Talk about a panalo!
P-Pop idols SB19 charmed the audience with their smooth vocals and impressive choreography. The atmosphere was electric as fans sang and danced along to their favorite songs, creating a sense of unity and shared passion.
“We wanted to bring together some of the most talented artists in the country to celebrate the unique spirit of the MassKara Festival,” said Puregold President Vincent Co. “It’s a testament to the power of music to bring people together and create lasting memories.”
More Than Just a Concert: A Celebration of Filipino Fandom

Puregold’s partner brands joined the Masskaravan fun with their own booths and activities.
For many attendees, the concert was more than just a chance to see their favorite artists perform but it was an opportunity to connect with fellow fans and express their love for Filipino music. Loyal A’TINs (fans of SB19) like Chariz and Katrina were overjoyed at the chance to see their idols up close. Chariz, a devoted mother, shared that she didn’t have a personal favorite member because “All of them are my child’s idols!” Katrina, on the other hand, had a special message for her bias, Stell: “Good luck and good job! Hoping you grow as an individual but also as a group.”

A massive crowd of over 150,000 joined Puregold and their amazing musical guests for an unforgettable Masskara Festival celebration.
The concert also drew in fans of other genres, such as Apple, who was thrilled to see rap icon Flow G perform. “He’s an idol! He’s so inspiring!” she exclaimed.

Giving Back to Loyal Customers
Puregold didn’t forget its loyal customers amidst the excitement. The company offered VIP and VVIP tickets to select Puregold stores in Bacolod and Iloilo, giving members a chance to enjoy the concert from the best seats in the house. Additionally, Puregold’s partner brands offered VIP passes as giveaways, and Perks and Aling Puring members received free loot bags filled with groceries.

Skusta Clee hyped up the crowd at the Bacolod City Government Center with his killer rap performance.

Flow G and Skusta Clee brought out a surprise guest – Skusta’s own brother – for an even more electrifying performance.

SB19 wowed the audience with their smooth moves and incredible harmonies.

Fans were ecstatic to see their favorite music idols perform live.
A Night of Panalo Stories

The Puregold Sari-Sari Store MassKaravan and Concert was a celebration of Filipino music, fandom, and community spirit. The event brought together people from all walks of life, united by their love for music and the festive atmosphere of the MassKara Festival. It was a night of “panalo” stories, where the energy of the music, the enthusiasm of the fans, and the generosity of Puregold combined to create an unforgettable experience for everyone.