I always thought that having a bowl of authentic Japanese ramen would cost me an arm and a leg. It was a nice suprise to discover Kyukyu Ramen 99 at Starmall EDSA Shaw which offers authentic ramen for just a fraction of the usual price. The brand currently has a growing number of branches all over the metro. And the man behind its success? Entrepreneur-and-stunt director Lester Pimentel Ong (He has worked for numerous TV shows like ABS-CBN’s La Luna Sangre and Bagani!).
Direk Lester and his business partner shared with us their journey in coming up with a quick-service restaurant that offers authentic Japanese ramen. It took months of research and sourcing of suppliers to finally offer Filipinos the unique experience at 1/5 of the usual price of good ramen. When I finally got to try what Kyukyu Ramen 99 has to offer, the brand exceeded my expectations.
Check out the satisfying meals and desserts at Kyukyu Ramen 99. For updates, follow its official Facebook page.