Puregold’s much-loved Hakot Relay is taking its winning concept to a bigger stage as it heads to Southern Luzon for a three-leg nationwide run. On September 19, Vermosa Sports Hub in Imus City, Cavite, will host the latest edition, featuring a new test for runners: the first-ever 8KM Individual Challenge.
The Puregold Hakot Relay returns, bringing friends, families, and runners together for another panalo-filled day.
Since its debut, Hakot Relay has stood out from conventional fun runs by putting a distinctly Filipino spin on race day. Participants do not simply race toward the finish line—they strategize, sprint, and take on the signature “hakot” challenge before claiming their medals and grocery-filled rewards. The unusual combination quickly won over families, barkadas, and running groups, turning the event into a crowd favorite.
Participants in the Southern Luzon leg can look forward to the Hakot Relay’s trademark grocery-filled challenge.
Now, the Southern Luzon leg is raising the stakes. Alongside the team-based relay, runners can take on the course on their own, giving the September 19 event a fresh competitive edge while keeping the fun, rewards, and community spirit that made Hakot Relay a hit.
Race day promises more than a medal, with packed bags and plenty of goodies to take home.
The new 8KM Individual Challenge is designed for qualified participants seeking a tougher test of endurance. While the Hakot Relay celebrates teamwork through shared strategy, the new format focuses on individual athletic performance while preserving the relay’s rewarding finish. With both categories taking place on the same day, the Cavite race offers twice the fun and double the challenge to participating runners.
More than a run, the experience promises a day filled with energy, fun, and camaraderie.
For Puregold Senior Marketing Manager Ivy Hayagan-Piedad, the newly introduced 8KM Individual Challenge is meant to keep pace with and enhance the Hakot Relay experience as it grows with its community.
“The response to Hakot Relay has encouraged us to keep innovating with every edition,” she said. “This is our first Southern Luzon leg, and we want to introduce an exciting challenge while staying true to the experience that runners have come to know and enjoy.
This year marks a bigger chapter for the beloved Hakot Relay, with a three-leg series and a new challenge for solo runners.
“We hope the new 8KM Individual Challenge gives more people an opportunity to test themselves while still being part of the panalo energy that makes Hakot Relay special.”
For the first time, solo runners have the chance to take on the new 8KM Individual Challenge for a tougher test of endurance.
Every registered runner will bring home a customized race kit featuring an event singlet, race bib, and finisher’s medal. Hakot Relay participants will also receive a Grocery Sling Bag and a Finisher’s Grocery Bag, while finishers of the new 8KM Individual Challenge will receive a Finisher’s Grocery Cart and other exclusive prizes.
Vermosa Sports Hub will come alive on September 19 as the Puregold Hakot Relay makes its much-awaited Southern Luzon stop.
With the addition of the 8KM Individual Challenge, the Southern Luzon leg marks the biggest evolution of the Hakot Relay since its debut. By adding another way to participate in the traditional relay, it broadens the event experience without losing the teamwork and community spirit that have defined it since the beginning.
Finisher medals, grocery rewards, and exclusive prizes from Puregold await those who take on the challenge this September.
Whether runners choose to conquer the course with teammates or take on the new solo category, race day promises generous take-home rewards and the signature Puregold Hakot Relay experience.
Stay in the loop. Subscribe to the Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and Twitter and @puregoldph on TikTok.
