Newly-minted lawmaker supports trending Yema Cake Shop in his district.
Popular character actor-turned congressman Arjo Atayde was on hand for the ribbon-cutting ceremony of the latest Remilly’s Yema Cake shop in Banawe street, Quezon City last Sunday, November 27th.
There, Atayde said that the opening of Remilly and Richard Co’s new pastry shop coincided with his intention to go back to his district and work for its constituents, as he said, “siyempre kasama sa trabaho ang pakikisama sa mga tao and kasama ang pagbaba sa distrito.”
Congressman Atayde also mentioned that his work at Congress was complete for the time being and that “budget deliberations are done,” adding that his work as a first time representative of Quezon City’s 1st district is “a big responsibility.”
“Everything’s hard. I’m taking it day by day,” he said, and was humble to admit that he is “work in progress.” “Everyday I’m learning more and I’m actually applying it in the 19th Congress.”
As for being part of Remilly’s Yema Cake shop’s ribbon-cutting ceremony, Atayde said, “It’s not just a responsibility, given that it’s our district, and part dun sila Remilly and Richard, as promised, I will be supporting all the businesses that I could in the district itself.”
Congressman Atayde agrees that it’s always good to see businesses like Remilly’s Yema Cake shop prosper and that SME’s (small-medium enterprises) success is a good indicator that a city district’s economy and its citizen’s entrepreneurial spirit is thriving.
“Rem and Richard (Co) are kind people, I might just have met them but they’re very transparent,” commented Atayde about the young enterprising couple behind Remilly’s Yema Cakes.
“For all their small businesses and enterprises which are the SME’s, were here to help each and every way we can. May mga bills that are under study (to help SME’s further), so I am of supporting all SME’s, even if it’s not my committee,” said Atayde.
Meanwhile, Remilly Maniti Co, the namesake of the famous Yema Cake, shared the beginnings of her business. “Actually, unforeseen business namin itong pag bake ng yema cake. It started as a hobby of baking, then I posted it on social media, then nag-trending, then may mga resellers, dumami. So, we started with a small tiange sa isang fiesta sa Malabon, then it was also successful, so dun kami na-inspire ng husband ko. I said, ok let’s start with four branches.”
“This 18th branch is special kasi it coincides with our rebranding. Before it’s just yema cake, but we did our survey for our market potential, and we found out people give our cakes as a gift. We found out that may market din pala kami with the upper market such as professionals that we know now that they buy our product to give as a gift.”
“So, we upgraded the product, in terms of it given as a gift, it’s more presentable. We maintained the quality as we improved the packaging, the store outlet, even our staff and service crew! We had personality development to improve their grooming, that’s part of it, para we can give better service which we think will translate to upgrading our market class.”
In short, Remilly wants to bring her namesake brand to a larger audience and diversify her market and go to areas where they haven’t been.
It also goes that Remilly’s store has more products than ever. One of them the chocolate flakes that Congressman Atayde noticed during the store opening.
“Bukod sa yema cake, those chocolate flakes look really good,” Atayde said, adding that “Ready siya na maging Christmas gifts and giveaways.”
“Isa sa top sellers namin yan dito at the shop, Remilly said to the congressman, adding, “actually maganda yung product na yun kasi part of the profits from the products go to the cacao farmers. One of our suppliers are from said cacao farmers. The chocolate is locally sourced.”
“May sweet tooth ako,” the young congressman bantered, at ma-yema din talaga ako.”
“Yan talaga ang original product namin, the entrepreneur answered. “That’s where Remilly’s Yema Cake, really started.”
“All our products now are good for meryenda, appetizer, dessert,” adding, “that’s one of our goals actually, to be part of every Filipino celebration.”
At the rate that Remilly’s Yema Cake shops are going, that just might be sooner than what everybody expects.
Remilly’s Yema Cake shop’s guests during the Banawe store opening included social media personality ‘Gib Gib’ the ‘Dancing Yema Queen’ who trended recently with his yema cake flipping antics.
Remilly’s Yema Cake shop also has branches in Visayas Avenue, Kamias, Mayon, Roosevelt, Holy Spirit Drive, Victory Mall Caloocan, Malabon Bayan, Lapu lapu Ave Malabon, SM Marilao, Malabon Citisquare and SM Pasig, Ever Commonwealth, Ever Covered Walk, Binangonan Rizal, Malinta Intersection, Plaza Leon Manila, E. Rodriguez.