Running continues to enjoy a major resurgence in the Philippines, with more Filipinos lacing up their shoes for fun runs, marathons, and community races. While the current boom has inspired a new generation of runners, the sport has long held a special place in the country’s fitness culture. Today, brands are also embracing the movement, creating events that go beyond competition to promote wellness, meaningful connections, and shared experiences.
One of the latest to champion this growing lifestyle is Haier Philippines, which successfully gathered thousands of runners, fitness enthusiasts, employees, business partners, dealers, and families for Haier Run 2026: For Future Possibilities. Set against the historic streets of Intramuros, the event became more than just a race—it was a vibrant celebration of health, innovation, and community.
Opening the festivities, Mr. Zhuang Deng, Marketing Director of Haier Philippines, welcomed everyone and highlighted the company’s commitment to creating better lives through innovation and meaningful experiences. He encouraged participants to embrace the day’s spirit by running not only to stay fit, but also to pursue happiness, purpose, and future possibilities.
“At Haier, we believe that a better life starts with better possibilities. Just like today’s run, Haier continues to move forward and reach new goals. We are delighted to see our employees, partners, families, and members of the running community come together to celebrate health, encourage one another, and create lasting memories,” Mr. Zhuang said during his opening remarks.
Building on the success of its previous running events, Haier once again welcomed many familiar faces who had participated in its earlier races across different locations. Their return reflects the growing community that continues to support the brand’s vision of encouraging healthier lifestyles while creating memorable experiences that extend beyond innovative home appliances.
This year’s edition introduced a fresh setting that perfectly matched the event’s message. Intramuros, one of the country’s most iconic heritage sites, served as a fitting venue with its rich history of resilience, progress, and Filipino pride. Its centuries-old walls stood as a powerful reminder of overcoming challenges and moving confidently toward the future—making it the ideal backdrop for a run centered on embracing new possibilities.
Guided by the theme “For Future Possibilities,” participants took on the 5K, 10K, and 16K race categories. More than simply covering distances, every step represented determination, self-improvement, and the pursuit of brighter opportunities—values that mirror Haier’s commitment to innovation and continuous growth.
The excitement started before sunrise as runners arrived for sponsor activities, opening ceremonies, safety briefings, and energizing warm-up sessions before the official flag-off. Throughout the morning, participants explored sponsor booths, product displays, interactive games, raffle draws, and a lively race village that brought together runners and families in a festive atmosphere.
More than a sporting event, Haier Run 2026 reinforced the company’s dedication to creating meaningful experiences beyond its products. By promoting active living and strengthening community connections, Haier continues to encourage people to lead healthier, more connected, and fulfilling lives.
The morning concluded with an awarding ceremony honoring the top finishers in the premier 16-kilometer race, recognizing athletes whose performances reflected the determination, resilience, and excellence celebrated throughout the event.
🏃♂️ 16KM Overall Winners
Men’s Division
🥇 Champion: Evans Kiptoo Bomer
🥈 1st Runner-up: Dickyias Mendioro
🥉 2nd Runner-up: James Kevin Cruz
Women’s Division
🥇 Champion: Edna Magtubo
🥈 1st Runner-up: Jessa Mae Roda
🥉 2nd Runner-up: Nicole Diloy
Closing the event, Mr. Sun, Chief Executive Officer of Haier Philippines, congratulated every participant for crossing the finish line and thanked the partners, sponsors, organizers, volunteers, and Haier employees whose collective efforts made the successful event possible.
“Congratulations to all our runners and finishers. Thank you to our partners, sponsors, organizers, and Haier employees. Because of your support, today’s event was a success. We hope everyone enjoyed the run, created wonderful memories, and we look forward to seeing you again at our next Haier Run,” Mr. Sun said.
Participants wrapped up the morning by celebrating their achievements, taking home exciting raffle prizes, and leaving Intramuros inspired to continue their fitness journeys while embracing future possibilities alongside Haier.
Haier Philippines also expressed its heartfelt gratitude to every runner, sponsor, partner, volunteer, organizer, and supporter who helped make Haier Run 2026 a success. Their enthusiasm transformed the gathering into a celebration of perseverance, wellness, and community.
As the world’s No. 1 major appliances brand, Haier remains committed to enriching everyday life through innovative products and meaningful experiences. Through initiatives like Haier Run, the company continues to inspire individuals and communities to move forward together while embracing More Creation, More Possibilities, and a future filled with limitless opportunities.
