As businesses navigate an increasingly demanding and unpredictable landscape, resilience has become one of the defining qualities of lasting leadership. This spirit takes center stage as the 2026 Asia CEO Awards officially launches its new season with the powerful theme, “Tough Times Don’t Last, Tough People Do,” bringing together the country’s most influential business leaders, innovators, and changemakers.
Wellness leader Joey Marcelo takes center stage as ‘Title Sponsor,’ championing strength, leadership, and enduring success
Leading the launch is Santé International, which joins as the Title Sponsor of the highly anticipated Media Launch. The partnership highlights the company’s continued commitment to resilience, leadership, and excellence in Philippine business.
Bringing together top executives, industry leaders, and members of the media, the event signals the start of a new awards season honoring organizations and individuals who continue to rise above challenges, adapt to change, and lead with purpose.
For Santé, the collaboration represents more than brand visibility. It reflects a shared commitment to recognizing perseverance, innovation, and long-term success.
“Santé has always believed that true success is built on discipline, resilience, and long-term thinking,” said Santé International President and CEO Joey Marcelo. “We are grateful to stand alongside the Asia CEO Awards in celebrating leaders who continue to move forward despite adversity. As we approach our 20th anniversary in 2027, moments like this remind us why we remain committed to building something that lasts.”
One of the key highlights of the event is Santé’s presentation of the Wellness Company of the Year Award. The recognition honors organizations that prioritize employee well-being and continue to raise the standard for workplace wellness, now considered an essential pillar of sustainable business growth.
“At Santé, we don’t build on hype. We build on systems, structure, and purpose,” Marcelo added. “Wellness is not just a product, it is a foundation for high performance. We thank our partners, distributors, and customers who continue to trust us as we grow toward our next milestone year.”
Guia Santos Marketing Head Santé International
Through this landmark partnership, Santé further strengthens its position as a trusted premium wellness brand that empowers individuals, supports entrepreneurs, and promotes a future where health drives excellence.
In today’s rapidly changing business environment, the strongest companies are those built by people who continue to endure, evolve, and thrive.
To learn more about the Santé Barley business and explore the company’s full range of wellness products, visit mysante.com.
