When Sinelas.atbp was promoted earlier this year, the Filipino footwear and lifestyle brand had already established a clear purpose. It is to celebrate indigenous craftsmanship while creating meaningful opportunities for artisan communities. Months later, that mission has only grown stronger.
Since its launch in August 2025, Sinelas.atbp, led by entrepreneur Amy Revilla, has continued to prove that fashion can go beyond aesthetics. Through deeper collaborations with the T’boli community in Lake Sebu, South Cotabato, the brand is expanding its impact not only by producing culturally inspired creations but also by investing in the people and traditions behind them.
Ties with the T’boli Community
One of the brand’s biggest developments this year has been its continued engagement with the artisans of Lake Sebu, home of the T’boli Dreamweavers and the world-famous T’nalak textile.
Rather than simply sourcing indigenous materials, Sinelas.atbp has taken a more collaborative approach. The company recently conducted a design and craftsmanship workshop with T’boli artisans, creating a space where ideas, techniques, and cultural knowledge could be exchanged while respecting generations of tradition.
The initiative reflects the brand’s commitment to ensuring that artisans remain active partners in the creative process and helping preserve traditional craftsmanship while opening new opportunities for contemporary design.
At the same time, Sinelas.atbp has strengthened its partnerships with local artisan communities to promote sustainable livelihoods and support the long-term preservation of indigenous culture. By working closely with T’boli families, the brand continues to create opportunities that benefit both individual artisans and the wider community.
Purposeful Fashion
Beyond its collections, Sinelas.atbp continues to demonstrate that meaningful fashion also means giving back.
As part of its recent community initiatives, the brand donated school supplies and backpacks to children from the T’boli community. This is helping support their educational journey while reinforcing its belief that empowering communities extends beyond livelihood programs.
These efforts complement the company’s ongoing advocacy for slow fashion which is encouraging consumers to appreciate handmade creations that carry cultural significance instead of mass-produced trends. Every piece produced by Sinelas.atbp represents craftsmanship and the stories, traditions, and identities of the communities that inspire them.
Coming Up: Second Footwear Collection
Another exciting milestone is the continued collaboration between Sinelas.atbp and respected designer Jared Servano.
Servano, whose long-standing advocacy centers on supporting indigenous artisans in South Cotabato, has been working closely with the brand in developing its next line of products. Together, they are creating designs that continue to celebrate T’boli artistry while presenting it through modern, wearable footwear.
Supporters of the brand can also look forward to the launch of Sinelas.atbp’s second footwear collection, which is expected to further showcase the beauty of indigenous craftsmanship through fresh contemporary designs.
“At Iba Pa” and the Brand’s Next Evolution
Perhaps one of the most anticipated developments is the upcoming launch of At Iba Pa, an expansion of the Sinelas.atbp lifestyle concept into ready-to-wear fashion.
Under the leadership of Amy Revilla, the new line continues the brand’s mission of championing Filipino craftsmanship while broadening its creative direction beyond footwear.
The collection brings together the creative vision of the father-and-daughter design team of Jared Servano and Sofia Jude. By blending indigenous influences with contemporary fashion, the collaboration offers a fresh interpretation of Filipino heritage for today’s generation.
The expansion signals an exciting new chapter for the brand, one that celebrates local artistry across more lifestyle categories while remaining faithful to its cultural roots.
Beyond being a fashion brand
For Amy Revilla, Sinelas.atbp has always represented something greater than fashion. By working closely with the artisans of Lake Sebu and collaborating with creative visionaries like Jared Servano and Sofia Jude, the brand continues to build meaningful connections between culture, craftsmanship, and community.
Every partnership, workshop, and community initiative reinforces Sinelas.atbp’s mission of creating impact through fashion, cultural appreciation, and social responsibility.
For more updates, follow Sinelas.atbp on Facebook and Instagram, or visit www.sinelasatbp.com.
You may also visit their showroom at UG14, Royal Mansion, Wack Wack Road, Brgy. Wack Wack Greenhills, Mandaluyong, or send inquiries via email at sinelas.atbp@gmail.com.
