For people living with recurring skin problems, the experience can go far beyond physical discomfort. Persistent irritation, redness and flare-ups can affect confidence and even influence how people choose to present themselves to the world.
Filipino pharmaceutical company TADESO Pharmaceutical Ventures, Inc. hopes to change that conversation with the introduction of two of its featured dermatological products from Korea: DWA-AT (Dermatitis Wiped Away–Atopic Therapeutic) and Skin Atoz (Skin Allergen Treatment Optimum Zeal).
The products were formally unveiled during a media event at Luxent Hotel along Timog Avenue in Quezon City, bringing together members of the media, healthcare community, business partners and other stakeholders.
Hosted by veteran host, actor, entrepreneur and author RJ Ledesma, together with Yna Uy, Supermodel Universe International 2025, founder of Asia World Fashion Week and Versa, the event also introduced TADESO’s broader vision for targeted skin and wound care.
Beyond covering up skin concerns
The company takes its name from its core philosophy — Targeted Dermatological Solutions.
Rather than approaching skin care simply from a cosmetic perspective, TADESO says it focuses on understanding specific skin concerns and developing products intended for compromised skin.
Its message is summed up in the company’s campaign line “No More Hiding — Unmask. Heal.”
For TADESO founder and CEO Dra. Ria Dela Cruz, that message comes from personal experience.
Having grown up dealing with asthma and allergies and relying heavily on steroid medications, Dela Cruz eventually experienced eczema herself. Her search for ways to manage recurring flare-ups continued for around 13 years before she encountered DWA-AT.
That personal journey became part of the inspiration behind TADESO and its interest in combining natural ingredients with science and innovation in developing products for people dealing with persistent skin concerns.
The company hopes its approach can help bridge the gap between conventional cosmetic skin care and a more medically oriented approach to skin health.
DWA-AT focuses on atopic and inflammatory skin concerns
One of the products highlighted during the launch is DWA-AT, which TADESO positions for skin concerns such as eczema, psoriasis and atopic dermatitis.
According to the company, the formulation contains glycerol, tannin, honey and herbal extract and is formulated without steroids and parabens.
TADESO says the product is designed to support skin regeneration and the skin’s natural barrier.
The emphasis on barrier support is particularly relevant for people whose skin is prone to recurring dryness and irritation, where maintaining the skin barrier is an important part of overall skin care.
Skin Atoz offers another option for sensitive skin
Also introduced during the event was Skin Atoz, a lotion intended by TADESO for various skin irritations, including burns, atopic dermatitis, rashes and skin following laser treatment.
The company describes Skin Atoz as steroid-free, antihistamine-free and paraben-free. Its listed ingredients include glycerol, honey, herbal extract and carbomer.
TADESO positions the lotion as a moisturizer that can support the skin’s healing process while helping soothe the appearance of redness.
Together, DWA-AT and Skin Atoz represent part of the company’s wider portfolio of dermatological and wound-care products.
Putting the person behind the skin concern
For TADESO, however, the launch is not only about introducing products.
Dra. Dela Cruz says the company wants to address the emotional side of living with persistent skin concerns as well.
People dealing with recurring skin problems may find themselves covering their skin, avoiding certain activities or becoming self-conscious about their appearance. TADESO’s message is therefore centered on moving beyond concealment and toward greater comfort and confidence.
“We want people to experience hope, confidence and the feeling that they are not alone in their skin journey,” Dela Cruz said.
The company says it aims to make its products more accessible through a combination of online platforms, brick-and-mortar channels and digital partners.
TADESO also says its products are FDA-approved and supported by scientific studies, with its therapeutic line developed to meet international quality and safety standards.
Bringing the conversation to a wider audience
The September 18 launch featured presentations from TADESO’s leadership and product representatives, including Dela Cruz and Janet Palmenco, Head of Sales and Marketing.
The program also included a discussion led by Dra. Johanna O. Ojeda, whose background is in Aesthetic Medicine. She discussed common causes of skin disorders and the physical and emotional challenges they can create for patients.
Members of the media were also given the opportunity to ask questions and learn more about TADESO’s products, business direction and plans for expanding its reach in the Philippines.
For TADESO, the launch marks the beginning of a larger effort to make targeted dermatological and wound-care solutions more accessible to Filipino consumers.
At the center of that effort is a message that the company hopes will resonate with people who have spent years concealing their skin concerns: there should be no more hiding.
Get to know more about TADESO Pharmaceutical Ventures, Inc.
TADESO Pharmaceutical Ventures, Inc. is a Filipino pharmaceutical company focused on targeted dermatological and wound-care solutions. TADESO stands for Targeted Dermatological Solutions, reflecting the company’s stated philosophy of identifying specific skin concerns and providing products intended for compromised skin.
The company says its approach combines natural ingredients with clinical and medical science, with a focus on medically tested wound-care products and expanding access to medical-grade skin and wound-care solutions nationwide.
TADESO products are available through its online channels, including Shopify, TikTok, Lazada and Shopee, with distribution in major drugstores also planned.
TADESO Pharmaceutical Ventures, Inc.
5th Floor, Dohle Haus Manila
30–38 Senator Gil Puyat Avenue
Brgy. San Isidro, Makati City
Website: www.tadesopharmaceutical.com
Email: support@tadesopharmaceutical.com
Facebook: Tadeso Pharmaceutical Ventures, Inc.
Instagram: Tadeso Pharmaceutical
